Digital Conversion Specialist

2 weeks ago


Sydney, New South Wales, Australia Greenpeace Australia Pacific Full time
Digital Conversion Specialist
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    GREENPEACE


Greenpeace Australia Pacific (GPAP) is an independent campaigning organisation, which uses peaceful, creative confrontation to expose global environmental problems, and develop solutions for a green and peaceful future.


THE TEAM
This role sits within our Fundraising and Technology department and reports directly to our Head of Digital Growth. Working closely with contractors, interns and volunteers.

THE ROLE


An exciting newly created opportunity to be based in Australia or Aotearoa (New Zealand) This unique 12 month contract will play a key role in the optimisation of Greenpeace's digital experiences and journeys, creating a seamless online experience.

You will play a lead role across the entire global Greenpeace network, supporting better decision-making around digital engagement and digital fundraising.


THE IDEAL CANDIDATE

Knowledge:

  • Experience with CIVIS, Google Tag Manager, Salesforce/Marketing Cloud and/or equivalent products
  • High level of computer literacy
  • Proven experience in developing online journeys and experiences for digital marketing or digital fundraising outcomes
  • Data analysis experience
  • Experience conducting user research, both qualitative and quantitative
  • Experience analysing website data to understand user behaviour, identify insights and opportunities

Experience:

  • 23 years of experience in a conversion rate optimisation or other relevant marketing/UX role with proven uplift in supporter/membership growth
  • 23 years of experience coordinating teams and/or projects
  • Certification or equivalent experience in Marketing, User Experience, User Behaviour, Research or Human Centered Design
  • Certification or equivalent experience in Google Analytics and A/B testing/multivariate testing tools (e.g. Google Optimize)

WHAT WE CAN OFFER YOU

  • A great worklife balance including 35 hour work week, integrity framework and generous leave conditions;
  • Flexible working conditions
  • A culture that celebrates inclusivity and diversity; and
  • Annual health allowance

Annual Salary:
$91, super

HOW TO APPLY Note: Not all responsibilities and competencies listed in the Job Description need to be addressed; it is left to the discretion of the applicant which to focus on.

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