Digital Marketing Communications Specialist

1 week ago

Sydney, New South Wales, Australia Bendigo & Adelaide Bank Full time
About us


To be Australia's Bank of choice we need to be constantly changing and evolving, offering our customer's creative and innovate products and services.

Our Digital Marketing Centre of Excellence manage digital online performance and deliver market leading solutions to drive significant customer growth, revenue and enhance experiences online.


Within this Centre of Excellence sit Digital Marketing Communications, the control centre for multi-channel direct customer contact combining marketing, engagement, and service messaging in one team.

About the role


We currently have several roles within the Digital Marketing Communications team - one permanent and several for 12-month fixed term contracts.


Collaborating cross functionally you will undertake research and analysis of data and insights to inform best practice, and work closely with your stakeholders to deliver expert knowledge and solutions for digital customer engagement and conversion.


Bring your strong attention to detail and stakeholder engagement skills to a role where you'll get to use your CMS experience, SEO, optimisation and experimentation, and accessibility knowledge to be the gatekeeper of content for our corporate websites.

Working closely with UX specialists to ensure everything looks and feels seamless for our customers.


Join a positive team that work collaboratively to support each other, love to have a laugh, are willing to try new things, and always have time for each other.

Grow your career in an environment where you'll have opportunities to learn and develop and make a genuine impact.

This role can be based in the following locations: Melbourne, Adelaide, or Bendigo for the days that you are in the office, and then other days you'll be working from home to help better balance your life and work (other city locations may also be considered)

About you

As the Digital Marketing Communications Specialist, you will:
Develop and maintain digital communications and improve usability

Create and build visual concepts/layouts for web pages and campaigns within established templates and brand guidelines

Train and support staff responsible for online content
Work collaboratively with team members to create a great digital experience for our customers
Leverage knowledge and insights to identify and drive Marketing engagement opportunities
Manage campaign execution and engagement systems, across digital marketing platforms
Champion Search Engine Optimisation (SEO) and Website Accessibility standards
Review and perform quality assurance on outputs to ensure accuracy and adherence to appropriate brand and style guidelines, digital standards and tone of voice
Create new, update existing, approve and publish content online

To be successful in the role, you'll have:
Demonstrated prior experience in a similar Digital Marketing Communications Specialist / Website Author / Digital Producer or Conversion Rate Optimisation role ideally within a regulated industry
A proven track record of delivering, monitoring, and evaluating a major digital communications plan / campaign with web, automation and other digital reporting
A strong understanding of customer interaction with the online environment including web and mobile with a keen appreciation of user experience and customer centred design
Exceptional analytical, numerical, and reporting skills
Attention to detail with the ability to prioritise work and meet deadlines
Understanding of development standards and HTML
Knowledge of WCAG 2.0, Search Engine Optimisation, web standards
Experience in working with user experience and website experimentation tools (desirable)
A highly collaborative style with the ability to engage and influence a diverse range of stakeholders

What we offer

There's so much more to a career with Bendigo and Adelaide Bank than just banking.

Working with us opens the door to a whole lot more than a fee free account. Get real benefits, work life balance and flexibility.

A career with Bendigo and Adelaide Bank will see you become part of the team, your contribution will be valued, and you'll get all the assistance you need to reach your full potential.


Bring your brilliant mind and we'll help you take your learning to the next level with on-the-job training and external development opportunities - we want you to shine.

After all, YOU are the difference that makes us the better big bank.


Be quick to apply Applications will be reviewed as they are received and may close before the listed closing date of 16th May.

If you're excited to be part of an organisation with strong values and a community focus - then this could be the role for you

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