Digital Marketing Optimisation Specialist

1 week ago

Sydney, New South Wales, Australia Bendigo and Adelaide Bank Full time
Digital Marketing Optimisation Specialist

Digital Marketing Optimisation Specialist
Closing date: 20 June 2024, 11pm AEST

About the role and team


To be Australia's Bank of choice we need to be constantly changing and evolving, offering our customer's creative and innovate products and services.


The Group Marketing team create customer-centric experiences through working with internal and external stakeholders, delivering a service that is second to none.


Our Digital Marketing team manages digital online performance and delivers market leading solutions to drive significant customer growth, revenue and enhance experiences online.


We currently have a permanent opportunity for a Digital Marketing Optimisation Specialist who will be responsible for the optimisation of digital products and services across the bank's group websites.

As a digital marketer passionate about continuous improvement, you'll work closely with our technology teams to lead, create, and deliver an optimisation roadmap.


As part of the Digital Marketing team you will measure, track, and interpret online behaviour and then leverage these insights to identify opportunities for improvement to drive sales and improve our customer's online experiences.

You'll drive and evolve the conversion rate optimisation and personalisation strategies across digital assets


This is a hands-on role requiring technical proficiency in digital optimisation, an analytical and commercial mind, as well as a passion for keeping up to date with emerging digital trends in digital experimentation.

You'll be part of a small, tight-knit team with a wealth of digital expertise where you'll be given ownership to deliver unique value propositions in the banking industry.

Be part of an organisation that is investing heavily in technology and data to be innovative and always put our customers first.


About you
As the Digital Marketing Optimisation Specialist, you'll get to:

  • Work with stakeholders, Product Teams, and Digital Squads to prioritise, schedule, and resource the digital experimentation development pipeline
  • Work with the Optimizely Digital Experience Platform (DXP) to plan a program of experiments that improve the digital customer experience.
  • Write user stories for features and functionality
  • Collaborate with UX / UI teams, business, and development teams to validate user requirements and product improvements
  • Champion Conversion Rate Optimisation, Search Engine Optimisation (SEO), WCAG accessibility and internal search to drive business online
  • Identify strategies to continually improve user experience (UX) to drive digital sales
  • Use the concepts of A/B, multivariate testing and personalisation to optimise user experience on sites to drive conversion rate
  • Share digital marketing, optimisation, and web expertise to build knowledge and capabilities with CMS users
  • Report on optimisation outcomes and share that knowledge with stakeholders bringing them on the journey of experimentation.

To be successful in the role, you'll have:

  • Demonstrated capabilities in Conversion Rate Optimisation / Digital Experimentation, primarily focusing on improving website and customer journey experiences to deliver growth
  • Prior experience with building and supporting websites within a Content Management Systems (Optimizely or similar) and measuring success via Google Analytics
  • A strong understanding of customer interaction with the online environment including web and mobile with a keen appreciation of customer experience and customer centred design
  • Proven experience gathering, eliciting, and documenting functional and nonfunctional requirements
  • The ability to debug code and work with developers in optimising and executing functionality on websites
  • Exceptional analytical, numerical, and reporting skills
  • Familiarity with CRO tools, JIRA, Confluence, Microsoft product suite, and managing or working within teams utilising the Agile and/or waterfall development methodologies
  • Experience or understanding of SEO and Web Accessibility is desirable
  • Experience with HTML & CSS programming is desirable


We offer flexible work options that put our people first, and a hybrid model of two days in a local Head Office per week.


About Bendigo Bank


With over 7,000 employees, we are Australian's most trusted retail bank, our purpose is - 'to feed into the prosperity of our customers and communities, not off it'.

We are one of Australia's most trusted brands and this isn't something we take lightly, which means Bendigo Bank is the Bank you can be proud to work at

Our perks and benefits:

Belong to a wonderful team of people. Know how we know they're great to work with? They told us Great benefits, work life balance, and flexibility

  • Bendigo Bank supports ongoing development, with the potential for a portion of education fees being reimbursed by the bank. We want you to be the best version of you, and to help you achieve that
  • We know the la

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