Marketing and Communications Executive

1 week ago

Sydney, New South Wales, Australia IWC Full time
Reference Code: 100018
Marketing and Communications Executive - IWC, Sydney:

  • Sydney, NSW, AU
  • PermanentOur strength lies not in our similarities but in revealing the exceptional diversity of our cultures and colleagues. We leverage the advantage of being a global company with an international workforce. We employ the best experts who we trust to make informed decisions, who dare to implement their ideas and who take ownership of their actions.
No matter where you are from, what you believe in, what age you are, who you love, or if you are disabled:
In the end, together we always make it happen

MAIN PURPOSE
The IWC Marketing & Communications Executive supports PR, Events, Media, Marketing &
Merchandising in the Oceania (Australia & New Zealand) Marketing & Communications team.
This role coordinates the teams' effort to transmit the Maison's Marketing & Communications
messages on time, and within budget, to deliver exceptional events, content, and activations,
and to ensure the execution standards of the Maison are upheld.
This role is required to interact closely with Marketing & Communications Manager, agency
partners, Retail teams, Finance, Logistics, regional and HQ teams on all marketing initiatives.
The role is responsible for assisting strategy/ planning, budget management and leading
implementation of plans with Marketing Intern, across all marketing disciplines.

KEY RESPONSIBILITIES

Key responsibility 1:
Media / Advertising

  • Support the Marketing & Communications Manager to execute on Media Strategy, Media
Plans and Media expense reconciliation (through SAP / Bumblebee)- Confidently understand, manage and be able to present media plan to internal and

external partners- Manage agencies (HQ and local) for creative production to the correct specifications


and ensure on time delivery of all media assets to agencies & partners.- Liaise with partners to plan, negotiate, and execute COOP Media activations.


  • Review reporting and analytics, be able to confidently present results and implementation
recommendations internally and externally.

Key responsibility 2:
Events

  • Support the Marketing & Communications team, to execute yearly event calendar with
timely execution on all relevant tasks, to ensure high quality client & press experience.- Coordinate with Marketing & Communications team on briefing, planning & execution, to

support product launches, CRM, and PR activations within Oceania marketing calendar.- Support delivery of high-quality presentations for all event proposals ensuring Presentations

are error-free, for validation and buy-in from internal team and regional/ HQ teams.- Support Marketing & Communications Manager with budget record management of

activations and be able to confidently report on status/ provide updates spend to plan.

-
Key responsibility 3: PR

  • Manage Press Office; coordinate and deliver assets to media partners for press callouts
and assembling pictures for PR editorial opportunities.- Coordinate dissemination of Brand PR assets in a timely manner:

  • Develop retro-planning timelines on PR asset delivery for major campaign
moments to team in Weekly WIP and Marketing Meetings- Share PR assets to all relevant parties and manage PR agency dissemination to

media - (sharing appropriate content when applicable)- Attend editorial shoots as agreed with team when required and ensure Maison guidelines

are upheld by all parties involved.- Key liaison point of Oceania Press office to coordinate Press itineraries with Media partners,

supporting the Marketing & Communications Manager.- Manage DMR Reporting, with support of Marketing team. Confidently update reporting

per quarter and present learnings and implementation recommendations to internal and
- external parties.

Key responsibility 4:
Social / E-commerce / CRM

  • Coordinate with Marketing Team and social agency to plan and manage local Social
Account, content calendar and budgeting.- Monitor social performance vs HQ objectives and ensure we are striving to optimize

wherever possible. Confidently communicate on social status, planning, results, and
- requirements to all internal and external partners
  • Liaise with retail partners to ensure IWC collateral needs are met across partner network
(e-comm, website, digital, social, CRM)- Help to ensure IWC e-commerce brand guidelines are upheld on partner network,

monitor, and suggest ways to optimise presence and visibility for IWC- Liaise with HQ to ensure retailer BrandNet is updated with the latest products and assets so

they can log on and update their website and post on social- Assist with set-up, implementation, and management of new e-commerce/ web sales for

Oceania and uphold all HQ guidelines and protocols- Support Marketing Team with CRM plan and executions

Key responsibility 5:
Vendors & Collaterals

  • Assist with coordination of Vendors and Marketing Collateral for all Marketing &
Communications activity priorities ass

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