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Media Relations Specialist

3 months ago


Brisbane, Queensland, Australia u&u Recruitment Partners Full time
About the organisation


As a leading Australian provider of transmission services, Powerlink connects Queensland to a world-class energy future, providing electricity to five million Queenslanders and 238,000 businesses.

We are leading the energy transformation with our network underpinning the state's green energy economy.


Whether it's developing Renewable Energy Zones to drive coordinated and efficient development, connecting storage such as pumped hydro and grid-scale batteries or supporting new load growth such as hydrogen and electrification of heavy industry - Powerlink will play a critical role in in delivering the Queensland Energy and Jobs Plan and helping the state meet its renewable energy targets.

About the role


The Media Relations Specialist is responsible for building, promoting and protecting Powerlink's reputation by developing and executing media relations strategies.


The role will maximise proactive positive media coverage of Powerlink and its operations and professionally manage reactive media enquiries to protect Powerlink's brand.


Your duties will include, but not be limited to:
Develop and drive strategies for media relations and messaging;
Ensure Powerlink media relations and strategies align with Queensland Government priorities, and manage relationships with Ministerial media advisors;
Identify and develop proactive media opportunities to increase brand awareness and reputation across Queensland;
Prepare speeches and materials for key events, forums and profile building activities as required to support Powerlink's Chief Executive and Executive Team;
Manage day-to-day media enquiries (during business hours) and source relevant information from across the business to develop targeted, strategic responses;
Act as a media spokesperson for Powerlink for relevant media activities;
Develop written materials including media releases, key messages, Q&As, holding statements as required;
Build relationships with key media contacts across Queensland to maximise positive coverage; and

Manage the provision of media training for Executive Team members and relevant Senior Leaders, as needed.

About the person


To be successful in this role you will be a highly skilled media professional, ideally with experience working in a government entity.


You will also have:

Experience developing, coordinating and leading best-practice media relations strategies on high risk and/or high-profile projects;
Prior skills in critically analysing issues and risks affecting your organisation and providing advice on reputation and brand implications and recommending mitigation actions;
The ability to critically review prepared written communication for a variety of purposes including media material, project briefs, speeches, and presentations, copy for specialist publications, and internal reports;
Experience communicating concepts clearly in verbal discussions and presentations, particularly to Executives and Senior Leaders within your organisation;
Excellent oral, written and interpersonal communication skills;
Extensive experience in a communications role within a complex technical organisation; and

Degree level qualifications in Journalism, Communications, Public Relations or a related discipline.

To receive an information pack please call Erica Brush at u&u on , quoting reference number 31644.

Please submit your resume in Word format only.