Digital Media Specialist

2 days ago

Brisbane, Queensland, Australia ACS Australia Full time
About The Labs

The Labs is a dynamic platform that supports Emerging Tech Entrepreneurs and their Communities in solving global problems through technology. We provide national connectivity for our community of Entrepreneurs, Mentors, Talent, Partners, and Industry, offering access to knowledge, news, and talent to fuel innovation in Australia.

Our programs are tailored to support founders at every stage, from startup to scaling through education, and resources and by connecting them with mentors, partners, and industry experts.

The Labs is backed by its in-depth experience, resources, and network across its Labs on the eastern seaboard, including Harbour City Labs, Ocean City Labs and River City Labs and with its annual flagship event Something Tech. and River Rival.

We are part of the ACS (Australian Computer Society), the leading professional association with over 47,000 members representing Australia's technology community, across industry, government and education. a not-for-profit organisation focused on powering Australia's Technology brilliance.

Role Purpose

As a Digital & Social Media Specialist, you will execute go-to-market strategies and digital campaigns to support growth, engagement, and service delivery. You will design creatives and manage digital channels for The Labs brands.

Key Responsibilities
  • Manage and update digital community platforms.
  • Implement SEO best practices.
  • Optimize website content and user experience.
  • Conduct content audits and maintain website accuracy.
  • Monitor KPIs and generate performance reports.
  • Foster and manage online communities.
  • Create and distribute newsletters.
  • Support go-to-market strategies for new digital offerings.
  • Ensure consistent brand messaging.
  • Collaborate cross-functionally to improve efficiency.
Selection Criteria
  • Bachelor's degree in Marketing, Creative, Content, Digital, or equivalent.
  • 2+ years of industry-specific experience.
  • Proven experience in digital platforms, social media, and creative design as well as Website design and CMS management experience
  • Experience with SEO and digital marketing strategies.
  • Data analysis and performance monitoring experience
  • Strong problem-solving and communication skills.
  • Ability to manage multiple projects and meet deadlines.

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