Web Content and CRM Assistant

3 weeks ago

Sydney, Australia Colgate-Palmolive Company Full time

No Relocation Assistance Offered
# 158624 - Sydney, New South Wales, Australia
 

About Hill’s

We are Hill’s - an innovative growth company reimagining a healthier future for all people, their pets, and our planet. We are part of Colgate-Palmolive a leading global consumer products company with a portfolio in Oral Care, Personal Care, Home Care and Pet Nutrition.

At Hill's we have a purpose Every day around the world, we transform the lives of millions of pets through groundbreaking innovation, outstanding nutrition, and committed people.

Our strong culture of diversity, sustainability and inclusion is rooted in our core values of Caring, Global Collaboration and Continuous Improvement. Employees are rewarded by rich career development and experiences.

We pride ourselves on our work life balance, our focus on delivering high ethical standards and our dedication to developing our employees. With many local benefits such as Summer Hours, Live Better activities, Product Parcels and Health Checks

 

Job Summary (purpose)

As the Web and CRM Assistant reporting to the Senior Manager Digital Engagement, ANZ, you will play a pivotal role in leading Hill's AU and NZ CRM strategy, driving 1st party customer acquisition, and shaping the digital landscape for a globally recognised brand.

The perfect candidate has a strong track record of high achievement driving customer acquisition and engagement through CRM initiatives. 

Proficiency in leveraging digital tools and platforms to optimize the digital shelf 

And a passion for staying ahead of digital trends and implementing innovative strategies.

 

Key Responsibilities:

  • CRM Strategy Vision and Management:
    • Take ownership of the Hill's AU and NZ CRM strategy, contributing to the growth of our 1st party customer base.
    • Drive innovative approaches to enhance customer engagement, satisfaction, and loyalty through CRM initiatives

 

  • Website Updates and Personalisation:
    • Ensure a seamless and engaging user experience.
    • Drive onsite personalisation and Conversion Rate Optimisation (CRO) efforts to maximize user interactions and conversions.
    • Manage and report on “Where to buy” metrics and optimise customer’s journeys aligned with digital shelf KPIs

 

  • Content Syndication and Digital Shelf Metrics:
    • Manage content syndication across our partners, ensuring consistent brand messaging.
    • Manage and report on digital shelf metrics, providing insights and recommendations for optimisation to enhance brand visibility and sales performance.

 

Required Qualifications and Experience:

  • Bachelor's degree in Marketing, Digital Marketing, or a related field.
  • Proven experience in CRM strategy execution and digital engagement.
  • Background in website updates, personalisation, and CRO.
  • Familiarity with content syndication and digital shelf metrics.
  • Analytical mindset with the ability to derive actionable insights from data
  • 2+ years digital marketing experience

 

Preferred Qualification:

  • CRM experience, build, deployment and reporting
  • Working knowledge of cheetah mail and SFMC
  • Web content, syndication and personalisation experience


Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

 #LI-Hybrid

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