Campaign Delivery Manager

4 months ago

Rhodes, Australia Rawson Homes Full time

About Rawson Group:

Established in 1978, Rawson Group has helped people make their dream homes a reality for over 45 years, taking pride in our beautiful designs and quality build. From humble beginnings in country NSW, we have grown to be one of the largest and most trusted builders and land developers in NSW & ACT. Rawson Group is the parent company of Rawson Homes, Thrive Homes and Rawson Communities.

About the Role

At Rawson Group, our Marketing team is currently looking for Campaign Delivery Manager who is accountable for development of strategy, execution and management of marketing content and campaigns across the Rawson Salesforce Marketing Cloud (CRM), Social Media channels and online review platforms. You will also be the Salesforce Marketing Cloud master within the marketing team, helping us evolve its capabilities and uses to best achieve our business objectives. 

What you’ll be doing

  • Developing and managing a CRM strategy, including onboarding, referral campaigns, and customer journey campaigns, and defining email and SMS communication strategies throughout the customer lifecycle.
  • Oversee Salesforce Marketing Cloud, enhancing CRM projects, developing EDM and SMS schedules, and maintaining well-documented strategies and KPI plans.
  • Responsible for executing email campaigns and CRM best practices, continuously optimising and experimenting with email and SMS personalisation initiatives, and continuously evolving the CRM program.
  • Manage the automated CRM journeys and improve milestone CRM metrics. 
  • Conduct post-campaign analysis to evaluate performance and inform future campaigns
  • Coordinate with internal graphic designers and external vendors and agencies to deliver campaign content across all Rawson social media platforms
  • Cultivate a strong social media presence by crafting unique content, monitoring user-generated content and leveraging any technology, influencer, or media opportunities.
  • Maximise user-generated content and influencer marketing opportunities while developing a comprehensive social media strategy focusing on acquisition and retention.
  • Identify target audiences for campaigns and develop targeted posts to reach those audiences
  • Optimise campaign targeting based on performance data and adjust targeting strategies as needed
  • Maintain an attitude of continuous improvement and professional development 
  • Ensure great communication across the Marketing team 
  • Work closely with product, sales, legal, and other teams to ensure marketing initiatives are aligned with overall business goals and objectives.

Experience and Capability 

  • Minimum 5 years’ of Direct Marketing Experience. Exposure to the construction sector is desirable but not essential
  • Experience with managing the scoping and delivery of email marketing, including email execution, QA, list management, dynamic EDM builds, A/B testing, journey creation and post-campaign analysis and reporting
  • Experience with content creation and coordination, scheduling software and performance management
  • Experience working with Salesforce Marketing Cloud, Email execution and journey automation building
  • Demonstrable experience with CRM, decisioning, or marketing automation platforms
  • Strong Knowledge of Salesforce CRM and Marketing clouds.

More than a place to work, Rawson Group is a place to grow. Join our team and you'll be rewarded with benefits like these:

  • Training in our systems and processes
  • Access to our employee assistance program for you and your family
  • Paid Parental Leave for all employees
  • Discounted membership of gyms- because we encourage staying active.
  • Optional 5 weeks paid Annual Leave.
  • We're making the most of flexible working, driving strong digital collaboration and supporting our teams virtually and flexibly - work 2 days from home.
  • Friendly, social and collaborative team environment
  • Company Wide Reward and Recognition Platform, where points are redeemable for cash vouchers (Woolworths Vouchers or a Day Off)
  • Recruitment Referral Program
  • Discount on land purchases within the Rawson portfolio (usually $5K but dependent on the development)
  • Discount on standard home builds for both Thrive and Rawson Homes (Build Cost at Tender plus 20%)

Everyone belongs at Rawson Group
 

 
Diversity, equity, inclusion and belonging are key to realising our purpose of building better together. 

At Rawson Group, we take great pleasure in promoting a culture of development, respect, and belonging. We acknowledge and celebrate our accomplishments and strengths, and we are passionate about our people and the communities in which we work and live. Rawson Group is committed to fostering a diverse and inclusive workplace where our people can flourish and reach their full potential.
 
We recognise all individuals, regardless of their gender, cultural origin, LGBTQIA+, disability, or neurodiversity and acknowledge that those from underrepresented groups may face unique challenges in the job application process. We encourage all candidates to apply – your unique experiences and perspectives is what makes us great. 

Please reach out to our Talent Acquisition Specialist if you have any accessibility requirements throughout the application process – we will provide reasonable adjustments for individuals to ensure a smooth application process. 

Be part of a dynamic and high performing team. Great benefits - flexibility, job security, personal development and supportive environment.

What next?

If you’re ready to learn, we’re ready to help you develop a successful career at Rawson. Apply Now

Training will be offered to the right candidate.

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