Marketing Coordinator, Retention

5 days ago

Pyrmont, Australia UNICEF Australia Full time

UNICEF is the world’s largest children’s charity working to protect vulnerable children, globally and here in Australia. Run entirely on voluntary donations, we work to improve the lives of every vulnerable child, no matter who they are or where they live. Every day our teams are on the ground in 190 countries working with local partners to deliver lifesaving help and create lasting change. From vaccinating children in war zones to providing early childhood education access in Indigenous communities, donations help us to protect every child, no matter what.

We are offering a full-time nine-month maximum term contract position, working in a flexible environment, built around the diversity of our team and their needs. A competitive salary commensurate with the not-for-profit sector is offered together with a broad range of wellbeing benefits. 

What we are looking for  

A dedicated and enthusiastic professional is sought to join our Retention team in driving impact by expanding UNICEF Australia’s single giving program. Reporting directly to the Marketing Lead, Retention, their primary responsibility will involve implementing strategies for recurring cash donations during critical campaign events throughout the year, including unforeseen emergency situations. These strategies play a crucial role in driving long-term, sustainable revenue growth, thereby ensuring that UNICEF Australia can continue to support every child in need. 

Your day will include: 

  • Contribute to the strategy and lead the execution of annual single giving campaigns 

  • Execute UNICEF Australia’s unplanned emergency response for existing supporters through email, SMS, and direct mail 

  • Regular cross- team collaboration with Fundraising, Media, Brand and Supporter Experience teams, to create optimisation strategies; as well as the Performance, Growth, and Insights team to optimise and personalise cash channels, including the website 

  • Collaborate with external agencies and internal stakeholders to create high-quality, on-brand creative campaigns 

  • Ensure campaigns meet KPIs, inspire single giving donations, and adhere to budget and timelines across email, SMS, direct mail and website appeal pages 

  • Continuously optimising marketing programs based on post-campaign results. This includes creative and data-driven adjustments to enhance supporter journeys.  

  • Support processing of Retention team invoices and budget tracking, ensuring the campaigns are delivered to budget. 

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