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Creative Manager

4 months ago

Brunswick, Australia Sheet Society Full time

About the role:

The Creative Manager is a key role within the Sheet Society business and is responsible for how the brand shows up, ensuring to bring the ethos to life in a way that is true to the brand, sets us apart in-market, and is both commercial and customer-centric. 

Working closely with the Creative Director/Founder, Head of Product and Marketing Director the Creative Manager leads the creative team to execute the creative vision through creative concepts, campaigns, designs and visual elements - ensuring all elements of a project align with the creative brief, brand standards, and meet all business, channel and budget targets. 

Whilst consistency in creativity is important, knowing when to stretch (and sometimes break) the rules for the right reasons will also be important to continue to evolve the brand responsibility - taking an evolution (rather than step change) approach to ensure all of our endeavours feel connected and make sense to the customer.

Sheet Society was born by disrupting the bedding category and doing things differently to our competitors. We continue to strive for innovation and new ideas, so a creative and disruptive approach will be key to the success of the Creative Manager role.

With their finger firmly on the pulse of latest trends and zeitgeist, the Creative Manager will be empowered to inform broader brand opportunities, ideate product collaborations and share insights from industry to bring out the best in our team of creative experts in-house, as well as some of Melbourne's best freelance creatives. This role requires a leadership style that can both inspire creativity on the one hand, whilst driving the process and hitting deadlines and deliverables on the other. 

About the Team:

This role reports to the Marketing Director, with two direct reports being the Lead Stylist and Digital Designer. The Creative Manager collaborates closely with our Creative Director and Co-Founder, Hayley Worley, aligning with her overall vision for the brand.

Key Responsibilities:

Brand Art Direction

  • Develop, lead and evolve (responsibly) the Sheet Society brand direction and aesthetic, proactively driving this throughout the business.
  • Accountable for upholding the Sheet Society brand DNA across all communication channels and brand touch-points (both customer facing and internal) from how the brand shows up on our product and product packaging, right through to influencing our social feed and retail store concepts - ensuring to build equity in our colours, logos and distinctive brand assets (DBAs) to create long term brand value.

Creative Ideation

  • Keep a keen eye on the overall creative environment to ensure that every idea is new, fresh and different and ultimately better than the last. Ensure that the brand is kept ahead of the curve. 
  • Work closely and collaboratively with the Head of Product to ideate the brand expression across new product, packaging, styling and other product-led initiatives, and provide creative insights to inform product ideation through our range development phase meetings. 
  • Respond to strategic brand direction or marketing strategy with a strong understanding of both the brand’s voice and the market's needs.  

Store Experience 

  • Collaborate with the Retail and Customer Experience Manager and Brand Marketing Manager on new store concept development, to ideate innovative solutions and creative overlay to the store experience, ensuring the in store environment reflects the same digital experience that consumers know and love Sheet Society for.

Production 

  • Develop detailed timelines and meticulously own the entire product lifecycle from ideation through to execution across channels. 
  • Work collaboratively within the creative team to pull together everything that is required for shoot production.
  • Review and approve designs, artwork, photography, videography, and copy across the production lifecycle aligned with the overall creative vision and marketing strategy. 

Commerciality 

  • Responsible for the overall creative budget ensuring that all facets of production are captured, monitored and kept well within budgeting requirements. 
  • Maintain a focus on continual improvement and look for ways to drive efficiencies in content production and new ways to deliver in line with the changing brand and channel needs.
  • Relentlessly seek results and derive tangible commercial learnings from each and every piece of content to consistently improve their impact

Skills & Attributes required for this role: 

  • You have 8-10 years of experience in a creative role, with at least 4 years of experience in a senior creative role where you’ve managed a team and worked on behalf of the brand. 
  • Proven experience in bringing a brand to life through creativity. You’ve been in roles that have helped shape and perfect brand guidelines, but you also know when to stretch guidelines to work to a better advantage.
  • An experienced understanding of how to translate marketing and brand objectives into tangible assets across all forms of media. Creative briefs come naturally, and you know how to clearly define scope and objectives to ensure that deliverables meet expectations.
  • You have hands-on experience producing and art directing photo shoots.
  • Passionate leadership skills with the ability to balance between inspiring creativity, and meeting deadlines for deliverables across both short and long-term projects.
  • A truly fearless creative, you’re able to consistently present big picture ideas and are resilient and respectful of any feedback and direction. You have sound judgement and the ability to make decisions and recommendations with clarity & conviction. 
  • Strong working knowledge of commercial creativity. You fully understand the intersection between creativity and business. You eagerly look back on performance, take learnings, and iterate. 
  • You thrive in a fast-paced and changing environment.
  • You’re a leader who works by doing and you enjoy getting your hands dirty, you are in the detail and have a roll up your sleeves attitude. 

Why You'll Love It Here:

At Sheet Society, it’s more than a workplace, it’s a community. With that in mind, we’re committed to making sure our employees are as happy in the workplace as our customers are in bed. Which is why our perks include:

  • Onsite parking and great public transport links to our head office in Brunswick
  • Sweet Dreams Day - a day off on your birthday
  • A fun social calendar, with Friday jolly-trolly celebrations
  • Communal kitchen providing breakfast, all the snacks and lots of coffee
  • Adaptable  working arrangements with focus-day Wednesdays
  • Career Development
  • Generous staff discounts
  • Dog-friendly office
  • Two paid wellness days off per year 

Our Values in Action:

Good Humans: We’re Good Humans, and we do our best to do good in business too. We bring our best selves to work, for our customer, team, and the world around us.

Driven Dreamers: We always innovate, and that goes beyond the bed. We push the boundaries to turn our dreams into your reality.

Authentic Achievers: We pull up our sleeves and get the hard work done, without the fuss. We know who we are, and we work to make the bed better — for everybody.

Support Crew: We’re committed to you, and your sleep. Whether it’s great product, or great service — and when things don’t go to plan, we’re here to make it right.

Ready to Join the Dream Team?

When applying be sure to include your resume and a cover letter that showcases why you're the ideal fit for Sheet Society as well as your creative portfolio. A full job description will be provided to progressing candidates. 

Applications close end of day Sunday 18 August. Shortlisting of candidates will commence prior to this date, so please don’t delay submitting your application. 

Let’s make every third of our lives spent in bed not just comfortable, but unforgettable. Hop on board and let’s shake up the world of retail together.