Digital Content Marketing Specialist

1 month ago

Sydney, Australia LexisNexis Full time

LexisNexis is a global leader in providing industry-leading legal content to professionals across various markets. Our cutting-edge information solutions uphold the law across borders as the world and technology evolve.

Job Purpose:
We are looking for an experienced Digital Content Marketing Specialist to manage and support our stakeholders in promoting LexisNexis’ brand & products through digital channels. You will drive and lead digital marketing strategy, demand planning, and campaign execution. Your goal is to enhance LexisNexis' online presence, revenue, and brand promotion.

You will work with Senior Marketing Managers, Internal Product and Content Managers and external providers to curate content such as blogs and social media posts, drive Organic and Paid Social, optimize paid social, drive new audiences, create SEM strategies to reach target audiences, improve web traffic, produce reports to assess our engagement and inform new strategies.

Reporting to the Head of Marketing, this is a permanent full-time role ideally to be based in Chatswood, Sydney with the possibility of combined home/office-based arrangements to have flexible work-life balance. This is the kind of role and challenge that excites a positive, engaged, can-do and passionate digital marketing professional, capable of helping form and adopt our new ways of working as a team. Bring a mindset of “say yes first, then figure out how” to ensure we are thinking outside of the box to deliver new and engaging experiences with every communication we send.

As the guru of all things digital you will be a powerful advocate and teacher within the broader business, starting with Marketing Managers but also Content Writers and Experts, Product Marketing and even sales. In turn, you will have opportunity to dial into the different layers at LexisNexis to work with your colleagues on upcoming tool pipeline, the annual global digital strategy, and agile squads for projects that will see Australia become a leader in the global digital landscape.

Responsibilities:

  • Developing digital performance, engagement, channels, and platform strategy

  • Creating engaging content to drive top-of-funnel engagement

  • Owning multi-channel digital campaigns and product marketing

  • Managing and optimizing paid search, display, and online media accounts

  • Implementing organic social tactics to improve online presence and engagement

  • Harmonizing activity across all campaigns and maintaining consistency across digital channels

  • Measuring and implementing results of A/B or Multivariate testing for optimal campaign performance

  • Collaborating with stakeholders to deliver new and engaging digital experiences

Requirements:

  • Possess a background in Marketing or a similar educational background

  • Be able to curate content and repurpose for blogs and social posting

  • Demonstrate a proven history of valuable experience in performance marketing and skillfully overseeing digital platforms for an extended period.

  • Be experienced with data analytics programs to present data in an actionable manner

  • Be knowledgeable in CRO, SEO, and/or SEM

  • Possess excellent commercial acumen and analytical skills

  • Be capable of collaborating with multiple departments to provide digital support

  • Demonstrate the ability to build great digital value within an organization

Work in a way that works for you
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous Wellbeing initiatives, Paid Parental leaves, Volunteering leaves, we will help you meet your immediate responsibilities and your long-term goals.


Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

  • Optical Assistance

  • Life assurance and income protection

  • Option to buy additional Annual Leave days

  • Employee Assistance Program

  • Referral Bonus

  • Flexible working arrangements

  • Benefits for you and your family

  • Access to learning and development resources

About the Business
LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.
 

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