Marketing Content Specialist

1 month ago

Sydney, Australia Carnival Full time

**P&O Australia is excited to announce**: We are hiring a Marketing Content Specialist to join our passionate Marketing team based in our Chatswood office in Sydney. This role will see you sitting 25% across social and 75% across brochure and brand where you will be responsible for bringing to life the brand identity and tone of voice across P&O Cruises paid media and owned/earned assets including the website, ATL media, guest collateral, EDMs, PPC, SEO, social communities and much more
First things first, check out what is on offer
- Competitive base + super
- Named as one of the best places to work in Australia in the Great Place to Work® survey 2023.
- Work life balance - 9 day (compressed hours) working fortnight with full time pay.
- Offering a hybrid work model - 2 days' work from home and 3 days office
- Fantastic Chatswood office location close to shops, public transport, restaurants, gyms and more
- An inclusive and diverse proud workforce with an amazing culture
- Supportive Health & Wellbeing - physical, mental, and financial health benefits
- Fantastic cruise discounts and onboard product launches
- Airline and Hotel discounts through our partners
- Reward & Recognition - attractive incentive schemes and recognition programs

**Your key responsibilities will include but are not limited to**:

- Prepare branded copy covering a range of collateral/marketing material
- Own and project manage all aspects of the bi-annual P&O brochure, both print and digital versions, for Australia and NZ markets, including seeking content from all relevant internal stakeholders. Championing editorial development and brand/product display.
- Management of Studio and/or Brand Agency for brochure briefing, design and roll out
- Work with the Digital Marketing Team on digital marketing content & editorial (display, search, paid social, SEO, blogs)
- Work with the Social Media Manager on a community engagement framework and be responsible for the P&O voice in all social communities and forums. Assist with analytics, reporting and back-up support for social content development.
- Work between the digital, marketing, and social teams to ensure consistency in brand tone of voice across paid and organic social streams, website, paid digital advertising and ATL channels.
- Refine campaign communication briefs, where required, for creative team

**About You**:
You are passionate about your Marketing career and are seeking the next opportunity to step up and work across a broad range of areas. You're a results-driven, engaged, and resilient individual that loves working within dynamic environment. You are a self-starter, confident communicator, and collaborator, always taking the initiative to assist the team to ensure deadlines are met. Aside from your fantastic organisation, multi-tasking skills and attention to detail, you will also have a strong work ethic and although you can work autonomously, it is in a team environment where you flourish. As part of a close-knit team, your outgoing personality and willingness to roll up your sleeves and get the work done will set you apart from your competitors. If you love travel, all things marketing, and are seeking an opportunity where you can build your career with an industry leader, this role is perfect for you

**To be successful in the role, you will have demonstrated**:

- 5 years' experience working in a marketing department or agency in a similar role
- 3 years copy writing exp with ability to write in the brands tone of voice - mandatory
- Develop content across multiple platforms including, web, social, advertising - ATL and BTL, blogs, SEO, lead generation
- Experience in evaluating and understanding of creative design and print/press production processes
- Understanding of print and digital production processes preferred but not essential.
- Stakeholder management experience across a matrix-based organisation.
- Demonstrated ability to coordinate outputs of multiple stakeholders to achieve common objectives
- Demonstrated ability to juggle competing priorities against tight deadlines
- Comprehensive computer skills including MS Excel, Word, Powerpoint
- Strong communication and relationship building skills, with a collaborative team centric approach
- Bachelor's degree in marketing, business, communications preferred

**About Us**:
Carnival Australia is part of the Carnival Corporation, the world's leading cruise holiday company Listed on the London and New York stock exchanges, we are one of the world's leading leisure companies, hosting over 10 million guests annually. In Australia, our 400 employees support 7 iconic cruise brands including Carnival Cruise Line, Cunard, Holland America Line, P&O Cruises, P&O Cruises World Cruising, Princess Cruises and Seabourn. At Carnival Australia, we pride ourselves on promoting an inclusive and flexible workplace culture where individual differences are valued and celebrated. We are committed to diversity, environment, socia

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