Digital Content Specialist

4 weeks ago

Sydney, Australia Qantas Full time
  • Great opportunity within our Qantas Digital business unit
  • Create and optimise content for our website to help achieve our customer experience and business objectives
  • Full-time permanent position based at our Head Office in Mascot

We’ve always been pioneers, and we’re proud to see that spirit in our people today. Our resilience has helped us through good and tough times, and it still drives us to keep pushing the challenging expectations today. Our corporate functions include Corporate Affairs, Public Company, Legal, Finance, Treasury, Industrial Relations, IT, Sustainability, People and Customer, supporting the CEO in making Qantas a market leading, global organisation.

As a Digital Content Specialist, you’ll be responsible for crafting and creating written content for our digital channels that helps guide, educate and inspire our customers. You’ll have a high level of expertise in digital copywriting and content design best practices to ensure delivery of SEO-optimised and accessible digital content that aligns with our content strategy and brand guidelines.

This role will work closely with product owners, experience designers, digital producers and subject matter experts to create engaging and user-centric copy to improve readability, usability and accessibility of our digital content. This could include involvement in customer research and competitor analysis, content mapping to understand our customer’s goals and pain points, contributing any feedback about content issues and working with internal stakeholders to deliver legally approved content for publication.

To be successful in this role, you’ll have a deep understanding of the way content has an impact on the user experience as well organisational commercial outcomes. You’ll also need to have an understanding of SEO and accessibility best practice, have the ability to turn complex information into something digestible and engaging for our customer, understand how to inspire and encourage action through content, and knowledge of how to design and write effective content pages. You’ll be a champion for brand voice, consistency and style and know how to adopt the right tone of voice based on customer need or channel.

You’ll have –

  • 5+ years of experience as a Digital Copywriter, Content Designer or UX Writer with demonstrated copywriting experience in a product, corporate or agency environment, incl. writing for digital platforms
  • Experience producing digital content for different audiences, within existing brand and styles guidelines, and optimised content for SEO and accessibility
  • Tertiary qualifications in Marketing, Communications, Journalism or relevant field and/or equivalent relevant experience
  • Technical strength with ability to produce both structured and creative writing
  • Ability to learn quickly to understand regulatory requirements and nuances of requested topics
  • Sound experience in managing multiple projects simultaneously to meet deadlines
  • Strong interpersonal skills with ability to provide and receive constructive feedback
  • Excellent verbal and written communication skills with keen eye for detail
  • Acumen for strategic thinking, logical and analytical problem solving
  • Keen interest in digital marketing trends, best practice and innovation

Why Qantas?

You’ll join a team where creativity and passion are encouraged. Our people come together to allow us to dream big and deliver successfully.

There are many different opportunities across our team, which means you’ll be able to grow both personally and professionally at Qantas. Your development is a priority for us – so that you can maintain the high standards our customers have come to expect and can continue to develop over time. You’ll be supported from day 1 with on the job training and coaching as well as our formal training opportunities. While you may start in this role, we’ve got a great track record of supporting our people to take their career in so many different directions, the destinations are endless.

The Qantas employee benefits program offers amazing benefits that extend well beyond travel.

  • We love to travel: Enjoy heavily discounted air travel within Australia and across the globe, both for you and your family and friends, as well as exclusive deals on accommodation and holidays.
  • We have flexible leave options: Make use of leave and flexible working opportunities including 18 weeks paid parental leave and the option to purchase additional paid leave for eligible employees.
  • We’ll give you access to thousands of rewards: Through our partnerships we can offer you discounts across shopping, food and wine, insurance, health and wellbeing, leisure and entertainment. You can also take advantage of our salary packaging program including motor vehicles, eligible portable electronic devices and professional memberships.
  • We’ll support your wellbeing: Whether it’s learning to better support your own and others’ mental health, our interactive wellbeing app or your very own tailored nutrition plan.

Qantas is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. We encourage Aboriginal and Torres Strait Islander, and people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at time of application. Your personal information will be kept confidential in compliance with relevant privacy legislation.

Be a part of something special and play your part in the Qantas story – get in touch today.

Applications close on the 12th of May

Please note: Applications will only be considered for candidates who have the right to work in Australia / New Zealand without restriction or sponsorship.

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