Head of Brand and Content Marketing

1 month ago

Sydney, Australia Dovetail Full time

Dovetail is the world’s leading customer insights hub, helping thousands of teams build better products. From user feedback and customer interviews to support tickets and sales calls, Dovetail helps you uncover insights fast—no matter the method. Driven by ambition and innovation, the Dovetail team is customer-obsessed and on a mission to help the world improve the quality of every thing. Join the ranks of Atlassian, The New York Times, Spotify, Universal, Porsche, Starbucks, and thousands more as they put their customer first with Dovetail and improve the quality of their thing.

Founded in 2017 by Benjamin Humphrey and Bradley Ayers, Dovetail has 100+ employees across offices in Sydney and San Francisco.

We are building a new category of software in 2024, and are looking for an elite brand and content marketing leader to help us build a world-class brand marketing engine and content distribution MOAT. Reporting to the VP Marketing, you will manage a team of high performing brand and content marketers, create an innovative new category in the mind of product teams, lead our brand strategy and develop content platforms that scale.

Who you’ll work closely with

Tom Mansfield

VP of Marketing

Alissa Lydon

Product Marketing Lead

Sean Bruce

Marketing Manager

Carlyn Shaw

Marketing Manager

What you’ll do

  • Help create a new category of software in the mind of our target audience. Craft and implement a comprehensive brand and content strategy that positions Dovetail as a leader in a brand new category of software, resonating with product teams globally.

  • Build a distribution MOAT via organic channels. Identify, develop, and optimize organic distribution channels to maximize brand visibility and engagement, facilitating broader reach and higher conversion rates.

  • Execute remarkable brand campaigns and events. Lead and execute impactful brand campaigns that effectively raise awareness and generate demand among our target audience and beyond.

  • Lead a high performing team of brand and content marketers. Build, mentor, and lead a high-performing team of brand and content marketing professionals, fostering a culture of creativity, innovation, and continuous improvement.

  • Use data to validate your strategy. Utilize data and insights to inform your strategy and creative direction, measure performance against goals, and adapt plans to optimize results.

  • Cross-functional Collaboration. Work closely with sales, product, and customer success teams to align brand and content strategies with overall business objectives.

Your background

  • Vastly experienced in brand and content marketing. With a proven track record of building brands and channels ideally having created a new disruptive category of software.

  • Demonstrated experience in launching and growing organic distribution channels and leading successful brand awareness campaigns.

  • Strong leadership skills. With the ability to inspire, motivate, and manage a diverse, high functioning team of marketing professionals.

  • Exceptional communication and storytelling skills, with a knack for crafting compelling messages that resonate with various audiences.

  • Strategic thinker with a creative mindset.Capable of identifying and capitalizing on emerging trends and opportunities.

  • Solid understanding of SEO, social media, content syndication, and other digital marketing strategies to drive brand and content visibility.

Benefits

Equity for everyone

Everyone’s an owner at Dovetail—receive equity options along with a competitive base salary.

Doveclubs

Find your people. From running to go-karting, bouldering to surfing, there is a club for everyone.

Equal parental leave

We offer an inclusive framework of 20 weeks equal paid leave to support new parents.

Modern and pet friendly offices

Bring your pooch to our modern, ergonomic offices, plus enjoy organized monthly events.

Flexible work life balance

Whether you're a parent, student, or juggling a million things, we get it. While we're an office-first culture, we work together to make your schedule work for you.

Develop and grow

Take a course, attend a lunch and learn, or head to a conference We love to support you any way we can.

Extra paid days off

Enjoy ad-hoc ‘KitKat days’ to take a step back and spend it however you like.

Health is wealth

Every Dovetailer has access to Uprise (Employee Assistance Program) for themselves as well as their families.

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