Senior Marketing Manager

1 month ago

Mudgeeraba, Australia Mansell Taylor Consulting Full time

An exciting opportunity is now available to join one of Australia’s most iconic country fashion brands as a Senior Marketing Manager, where you’ll lead dynamic, digital campaigns that elevate brand presence, fuel e-commerce growth and launch the business and new products into new international regions. This role offers a unique blend of creative leadership and hands-on marketing execution, perfect for a driven professional eager to make an impact in the retail landscape and on a global scale

Why You’ll Love This Role:
The opportunity to step into a high-energy environment where your strategic insights and creative ideas will be put to work across digital, traditional, and experiential channels. With a focus on a country-inspired fashion scene, this position offers a rare chance to shape the voice of a brand with a loyal following. While an already established and thriving business, they are in a high growth phase and looking to launch into new international regions. This is a full time "in office" role based on the Gold Coast.

Key Responsibilities:

  • Strategic Campaigns– Create and launch integrated marketing strategies that boost brand awareness and convert customers, using digital platforms (Shopify, Meta Ads, Google Ads) alongside traditional channels like print, radio, and event partnerships.
  • Assist in the development of a global launch strategy
  • Brand Leadership– Uphold the brand’s identity across every touchpoint, ensuring cohesive messaging, visuals, and tone across channels.
  • Cross-Functional Collaboration– Partner with e-commerce, sales, and other teams to align marketing initiatives with business goals, ensuring a unified approach to growth.
  • Market Insights– Keep a pulse on market trends, data, and competitor activity to drive innovative and forward-thinking marketing efforts.
  • Budget Oversight– Manage budgets with a keen eye for ROI, reallocating resources to high-performing initiatives for optimal impact.
  • Team Mentorship– Lead, mentor, and motivate a talented marketing team, fostering a collaborative, results-oriented culture.
  • Performance Tracking– Dive into analytics and metrics to monitor campaign success, fine-tuning strategies to maximize effectiveness.

Skills and experience

  • Experience working within a scaling business and launching new products internationally.
  • Experience in e-commerce and digital marketing, ideally within retail or fashion.
  • A degree in marketing or a business administration with a focus on marketing
  • Proficiency with Shopify, Meta Ads, Google Ads, and digital marketing tools.
  • A track record of delivering compelling, high-impact marketing campaigns.
  • Strong analytical skills, with a keen ability to interpret data and customer insights.
  • A creative vision balanced with commercial acumen, ready to boost brand presence and drive results.
  • Familiarity with the country and rural market in Australia is a plus.
  • Adaptable, team-oriented, and effective under shifting retail priorities.

You must hold the right to work within Australia to apply for this role.

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