Senior Insights Analyst
1 month ago
The Senior Insights Analyst will play a crucial role in analysing and interpreting complex data related to customer facing e-Commerce sites for both our direct to consumer and retail / pharmacy partnerships, and our medical consulting platform. They will be providing actionable insights and recommendations to drive strategic decision-making to support marketing on driving conversion, revenue and prevent churn.
Day to Day Responsibilities:
- Analysing complex datasets related to e-Commerce sites, market trends, telehealth platforms and regulatory frameworks
- Conducting life cycle analysis to better understand the customer journey from acquisition to retention, identifying key touch points and opportunities for intervention to improve retention rates.
- Creating target audience segments based on customer segmentation, lifecycle, behaviours and key triggers to increase retention rates.
- Oversee the end-to-end delivery of analytic initiatives related to marketing analytics and become the domain expert in the Data & Analytics Department.
- Collaborate directly with their stakeholders to comprehensively understand their needs, translating business requirements into technical specifications and strategic plans.
Qualifications
- Extensive experience as a Senior Insights Analyst
- Experience with creating reports and visualisations that communicate insights to stakeholders in a clear and concise way.
- Experience working with cross-functional teams to develop and implement data-driven solutions that improve the efficiency and effectiveness of the business.
- Proficiency in data modelling, statistical analysis and data visualisation tools (e.g., SQL, Python, Looker, Tableau).
- Strong analytic / quantitative research skills and experience in different research methodologies.
Additional Information
You’ll be joining a highly motivated, agile team where your ideas and work will directly influence the direction and progress of an expanding global company in a hyper-growth phase. We pride ourselves on our collaborative and driven culture and offer opportunities for advancement to high achievers.
Other benefits include:
- Gaining access to SAGED courses and more through the Greenhouse learning platform, fostering continuous growth and development.
- Enjoying discounts with over 450 retailers through our Reward and Recognition platform.
- The freedom of a full-time, work-from-home role.
- Access to co-working spaces in Sydney, Melbourne, Brisbane, and select regional cities.
- Mental health support through our wellbeing platform, Unmind.
- A private health insurance discount through Medibank.
- Up to 8 weeks of paid parental leave.
- Swag kits to celebrate key milestones in your journey with us.
- Enhancing your home office with our ergonomic equipment reimbursement benefit.
- Being part of one of the fastest-growing industries in Australia, improving the lives of hundreds of thousands of patients.
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We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations, we welcome you to let us know so we can work with you to participate fully in our recruitment experience.
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