Digital Insights Analyst

5 months ago

Melbourne, Australia Bupa Full time

**Opportunity snapshot:
An exciting, permanent opportunity has become available for a Digital Insights Analyst.

The purpose of the Digital Insights Analyst role is to produce ongoing end-to-end customer journey analysis by integrating data from the online and offline platforms. With deep understanding of online/offline data and business context, the role will work closely with the Digital team in providing actionable insights across the BUPA digital estate.

Insights will include (not limited to) recommendations towards optimisation & personalisation hypothesis, conversion improvement opportunities, reporting, dashboard development and ad hoc investigations. The incumbent should be able to synthesize the work of multiple team members into a cohesive result and can translate the complexity of online and offline data into clearly articulated communications.

The role is also responsible for promoting self-service reporting, contributing towards setting the standard for data literacy across the digital team and support the leadership team in fostering a performance mindset across the team. The incumbent keeps track of the latest industry developments in Digital, Data and Analytics to support leading practice within the team.

**How will I help?
- Integration of digital and enterprise data to perform end-to-end customer journey analysis
- Proactively assess website traffic and analyse online customer behaviour to provide insights and recommend actions for improvement in the user experience and website conversion.
- Contribute to support optimisation & personalisation activities through ideation, actionable insights from data, hypotheses generation.
- Create accessible self-service dashboards and actionable insights that are fact based, intuitive and re-usable.
- Support the Digital Insights lead in developing an efficient digital analytics ‘factory’ with appropriate balance of automation and deeper bespoke reporting.

**What do I need?**
- Demonstrated experience in using web analytics tools and testing tools such as Adobe Analytics or Google Analytics, Adobe Target, Optimisely and a tag management system such as Tealium or Google Tag Manager is a mandatory pre-requisite.
- Experience in customer data platforms such as Tealium Audience Stream to contribute in the website personalisation activities is desirable
- Experience in SQL, SAS, R or Python as a scripting language is advantageous.
- Someone who can not only extract the data but can proactively provide insights and recommended actions for digital optimisation. In other words, you’re a great ‘story teller’.

**Key relationships
- Customer Data & Analytics Team
- Digital Team
- Customer Marketing Team
- Health Insurance
- Health Services

**What’s in it for me?**

As well as a competitive salary, a range of Bupa benefits and flexible working/work from home arrangements, you’ll be challenged and encouraged to innovate. You will partner with colleagues who are dedicated to delivering exceptional experiences. We respect and consider everyone, knowing your difference will make the difference.

**Perk highlights**:

- Discount on our health insurance, travel, car, home, contents and pet insurance products as well as discounts when you attend a Bupa Dental clinic or purchase glasses from a Bupa Optical store.
- A dedicated internal wellbeing team provides you with a range of services, such as a global resilience program, regular training opportunities on a range of wellbeing topics and access to a variety of wellbeing discounts.
- An additional well-being day each year to treat yourself.

**About Bupa**

Bupa is an international healthcare group which has been committed to a purpose of longer, healthier, happier lives and making a better world for more than 70 years. In Australia and New Zealand, Bupa supports more than 5 million customers through a broad range of health and care services including health insurance, aged care, rehabilitation, dental, optical, medical, hearing, and medical visa services.

**Our people reflect the diversity of our community. At Bupa, your wellbeing, identity, and own story is respected and valued.

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