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Senior Business Insights Analyst

1 month ago


Melbourne, Victoria, Australia Miller Leith Full time
About the Role

We are seeking a highly skilled Senior Business Insights Analyst to join our team in Melbourne. As a key member of our consumer insights department, you will be responsible for driving business growth through data-driven decision-making.

The ideal candidate will have experience in customer insights or marketing analytics, with strong SQL and data visualisation skills within the retail, FMCG or consumer goods industry.

Key Responsibilities
  • Data Analysis: Build dashboards and analyse metrics like acquisition, retention, and customer lifetime value.
  • Campaign Performance: Use SQL and Power BI to create data visualisations on campaign performance and segmentation for decision-making.
  • Audience Segmentation: Identify and customise customer segments to boost engagement and conversion.
  • Cross-Functional Collaboration: Work with cross-functional teams to align data insights with strategic goals, supporting both short- and long-term objectives.
Requirements
  • Experience: Minimum 3 years of experience in data analysis in customer insights or marketing analytics, with strong SQL and data visualisation skills within the retail, FMCG or consumer goods industry.
  • Technical Skills: Proficient in SQL, Power BI, and CDP management, with expertise in data storytelling and insight generation.
  • Analytical: Ability to transform data into actionable insights that support commercial and engagement goals.
  • Communication: Skilled at presenting complex data in clear, visual formats for stakeholders.
Benefits
  • Competitive Salary: $90,000 - $110,000 per annum (dependent on experience)
  • Real Training and Development Opportunities
  • Employee Product Discounts
  • Paid Parental Leave
  • EAP Support
  • Discounted Products