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Digital Content Strategist

3 months ago

Sydney, Australia Lion Full time

JOB DESCRIPTION

Where better to flex your skills in digital content management than an industry that sits right at the heart of good times, with exciting products and brands including XXXX, James Squire, White Claw, Little Creatures and so many more Fun brands, amazing marketing content and exciting brand launches to keep things new and stimulating. 
 

Our Sales Communications team are adding a new role, Digital Content Strategist, to their team. This role will be based in our Sydney CBD office and will report to our Sales Communications Leader.
 

This role is about delivering value and growth for Lion and our customers with compelling communication to support our sales team. You’re responsible for the creation and distribution of our Customer Digital Marketing Calendar Plan focusing on consistency, relevance, and simplicity.
 

A day in the life
By collaborating with our sales teams, you’ll identify opportunities to develop engaging, relevant digital content for Lion products and activations as well as ways to distribute it easily leveraging our digital marketplace. From one day to the next you’ll: 
•    Develop and maintain a content plan calendar for visibility and awareness of our digital channels (Marketplace & EDM).
•    Own our activity calendar ensuring you are actively partnering with our account managers and customer activation managers to ensure all activity and promotions are captured. 
•    Monitor trends, report on campaigns, showing ROI clearly including insights into what campaigns work and with who. 
•    Build capability with our sales team in digital customer EDMs and the digital platform planning process. 
•    Ensuring the timely delivery of content for key market activations, NPDs as part of the go-to-market sales readiness process

What you’ll bring
•    Knowledge of the e-commerce landscape as well as end-to-end content management and its role and application will set you up for success in role. 
•    Ability to build effective relationships across the business and influence across different teams will be essential in this role. 
•    Innovative thinking plus a strong User Experience focus will set you up for success in this role. 
•    Strong collaboration, influencing and stakeholder management skills
•    Knowledge of relevant digital asset management technology and content syndication platforms  

What to expect from us
A passionate, high-performance team driven to win in the marketplace. Highly respective and inclusive culture that embraces diversity and supports our team members to win at both work and in life through our market leading programmes and policies in flexibility and wellbeing. A business you can be proud of, that is always focussing on progress and doing the right thing for our environment, our society and our communities.
 

If this sounds like you, we can’t wait for you to join us in our mission to bring joy to make every moment mean more
 

We are committed to diversity, equity, and inclusion, and leveraging unique perspectives to innovate and grow.

If you need specific support or accessibility adjustments during the recruitment process, please reach out to us via inclusionanddiversity@lionco.com. This includes supporting transgender and gender diverse applicants as we understand the unique challenges and concerns these individuals might have.