Trade Marketing Manager, On Premise

2 weeks ago

Sydney, Australia Red Bull Full time
Company Description

In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 18,000 people in over 177 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

From nightclubs, bars and festivals to quick service restaurants and delivery apps, the On Premise is a unique environment where people come together with an ice cold can of Red Bull. The role of On Premise Marketing is to lead the marketing strategy within the On Premise, with the aim to position Red Bull as the #1 brand and product for the consumer and trade. Achieved by increasing visible distribution, building Red Bull's relevance and increased use across the entire On Premise.

As part of the On Premise Marketing Team, the main priorities of the On Premise Trade Marketing Manager is to develop & adapt the On Premise trade marketing strategy across all On Premise segments. You will roll out marketing programs that secure new business opportunities, whilst expanding execution and driving demand within new & existing accounts. You will order, track and manage of all Red Bull Point of Sale (POS) and form a key part of the role to enable loud and proud execution across all segments.

In addition, the position will manage all marketing related projects for our top Key Account Partners whilst developing marketing concepts that help acquire and grow new partners.

Job Description

LIVING THE RED BULL ON PREMISE CULTURE

  • Assume and live the Red Bull On Premise culture. Build team engagement and support the development of the On Premise Marketing function for greater success
  • Be an active ambassador for the Red Bull brand and product in the On Premise Network
  • Monitor image standards regarding the brand premium values of Red Bull. Provide feedback and spend time in trade developing the wider team's knowledge and understanding of executional standards

DEVELOPMENT OF STRATEGIES AND TOOLS

  • Develop and execute marketing activation strategy for On Premise segments together with On Premise Stakeholders, focusing on insights and segment marketing plans
  • Develop a POS reporting system that creates clarity and visibility to the sales team of all our tools currently stored in warehouses, stored interstate or arriving from the global POS order
  • Train, support, provide tools and tactics to the Key Accounts and Field Sales teams, whilst uncovering important On Premise trends and opportunities
  • Development of activation plans and toolkits for selected key customers, to drive distribution and volume

UPHOLD BRAND STANDARDS ACROSS ALL ACTIVATIONS

  • Coordinate & support with internal marketing teams to develop account messaging strategy that aligns with company programs
  • Work to protect Red Bull brand equity in all activations. Maintain the standards of Red Bull, leveraging assets framework, to create wins with our customers

REPRESENT RED BULL MARKETING IN CUSTOMER MEETINGS & PLANNING SESSIONS

  • Be the expert in Red Bull Marketing opportunities during customer meetings, by understanding their needs and aligning this with Red Bull's Brand and On Premise strategic priorities
  • Work collaboratively with marketing counterparts (such as Sports, Gaming, Culture, and Brand) for customer marketing plans development
Qualifications

4+ years of experience in Trade Marketing or Brand Marketing, preferably within FMCG

A strong understanding, and love of, the local On Premise industry

Ability to analyse complex trends and connect the dots between multifaceted disciplines

Solid understanding of sales processes & high-level negotiation with Key Accounts

Demonstrated experienced in planning, project management and establishing new business partnerships, along with strong presentation skills

Self-motivated, innovative, solution-oriented mindset, with a “do-it-now” attitude. You are flexible and be able to work under pressure in a fast-paced team environment

Additional Information

Thank you recruitment agencies, but we will recruiting this role directly.

You warrant that:

  • You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
  • You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
  • All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.

  • Trade Marketing Manager, On Premise

    2 weeks ago

    Sydney, Australia Red Bull Full time

    **Company Description**: In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 18,000 people in over 177 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to...

  • Trade Marketing Manager, On Premise

    2 weeks ago

    Sydney, Australia Red Bull Full time

    **Company Description**: In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 18,000 people in over 177 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to...

  • Trade Marketing Manager On Premise

    2 weeks ago

    Sydney, New South Wales, Australia Red Bull Full time

    About the RoleWe are seeking a highly motivated and experienced Trade Marketing Manager to join our On Premise team at Red Bull. The ideal candidate will have a strong understanding of the local On Premise industry and a proven track record of developing and executing successful trade marketing strategies.Key ResponsibilitiesDevelop and execute marketing...

  • Trade Marketing Manager, On Premise

    2 weeks ago

    Sydney, Australia Red Bull Full time

    EXPERIENCEYour areas of knowledge and expertisethat matter most for this role:4+ years of experience in Trade Marketing or Brand Marketing, preferably within FMCGA strong understanding, and love of, the local On Premise industryAbility to analyse complex trends and connect the dots between multifaceted disciplinesSolid understanding of sales processes &...

  • Trade Marketing Manager

    1 week ago

    Sydney, New South Wales, Australia Red Bull Full time

    KEY REQUIREMENTSFor a successful Trade Marketing Manager, you will have:At least 4 years of experience in Trade Marketing or Brand Marketing, preferably within FMCGA deep understanding of the On Premise industry and its dynamicsStrong analytical skills to identify trends and connections between multifaceted disciplinesAn in-depth knowledge of sales processes...

  • Trade Marketing and Sales Specialist On Premise

    2 weeks ago

    Sydney, New South Wales, Australia Red Bull Full time

    About the RoleAs part of the On Premise Marketing Team at Red Bull, you will be responsible for developing and executing marketing strategies to position Red Bull as the #1 brand and product in the On Premise channel.The ideal candidate will have a strong understanding of the On Premise industry and be able to analyze complex trends to connect the dots...

  • Regional On Premise Manager

    2 days ago

    Sydney, Australia Red Bull Full time

    **Company Description**: In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 18,000 people in over 177 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to...

  • Sales and Marketing Leader

    2 weeks ago

    Sydney, New South Wales, Australia Diageo Full time

    At Diageo, we are seeking a talented Sales and Marketing Leader to join our On-Premise team. As a key member of our business unit, you will be responsible for managing several high-profile key accounts and contributing to the growth and success of our On-Premise business.Key responsibilities will include:Delivering key financial targets through effective...

  • Revenue Growth Management

    2 months ago

    Sydney, Australia Lion Pty Ltd Full time

    5 Sep 2024- Sydney, NSW, AUDon’t settle for ordinary - we welcome those on the hunt for more! At Lion, we believe that life is short and working in sales just feels different when your product sits at the heart of human connection and good times. So put a spark back in your day, working with customers who are happy to see you and outstanding brands like...

  • National On Premise Event Manager

    5 months ago

    Sydney, Australia Red Bull Full time

    **Company Description**: The National On Premise Event Manager is to lead the implementation of initiatives that grow Red Bull availability, presence, and brand in order to increase relevance and grow consumption across Australian festivals and events. Covering events ranging from music festivals, street parades, warehouse parties, block parties, open airs,...

  • Regional On Premise Manager

    2 days ago

    Sydney, Australia Red Bull Full time

    Company DescriptionIn 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 18,000 people in over 177 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop &...

  • National Account Manager

    2 months ago

    Sydney, Australia Diageo Full time

    Job Description: Who we are: From humble beginnings to extraordinary futures, Diageo is centered on crafting incredible stories of daring possibilities. From our iconic global brands such as Johnnie Walker, Smirnoff, Tanqueray and Don Julio, to our local homegrown heroes Bundaberg Rum, UDL and Mr Black, we are a team of pioneers, looking to lead the future...

  • Area Off Premise Category Specialist

    3 weeks ago

    Sydney, New South Wales, Australia Red Bull Full time

    Key ResponsibilitiesAs a Category Analyst for Off Premise Markets, you will be responsible for providing in-depth analysis of regional business performance, leveraging Category, Customer & Shopper data sets. You will work closely with the regional Category, Trade Marketing & Off Premise teams to drive aligned category growth strategies and best-in-class...

  • Area Sales Manager

    2 months ago

    Sydney, New South Wales, Australia Hydro - US Facilities Full time

    Job Summary:The Area Sales Manager - Sydney East On Premise is responsible for driving sales growth and achieving business objectives within the Sydney East territory. This role requires a strong understanding of the on-premise channel and the ability to build and maintain relationships with key customers.Key Responsibilities:Manage key on-premise customers...

  • Area Sales Manager

    2 months ago

    Sydney, New South Wales, Australia Hydro - US Facilities Full time

    Job Summary:The Area Sales Manager - Sydney East On Premise is responsible for driving sales growth and achieving business objectives within a defined sales territory. This role requires a strong understanding of the local market, excellent sales and customer service skills, and the ability to work effectively in a fast-paced environment.Key...

  • On Premise Events Specialist

    1 month ago

    Sydney, Australia Red Bull Full time

    **Company Description**: In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 18,000 people in over 177 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to...

  • Finance Business Partner

    1 month ago

    Sydney, New South Wales, Australia Red Bull Full time

    Job Title: Finance Business Partner - On PremiseRed Bull is seeking a highly skilled Finance Business Partner to join our On Premise team. As a key member of our finance team, you will be responsible for providing critical commercial finance support to our On Premise teams through valuable analysis and insights to influence smarter, more informed decision...

  • Digital Trade Marketing Manager

    5 months ago

    Sydney, Australia Good Drinks Australia Full time

    **Introduction**: About Us At Good Drinks Australia, we continue to redefine the landscape of beer and alcoholic drinks. Become part of a company where a vibrant workplace culture meets an iconic family of brands. Whether you’re drawn to the excitement of brewing or the allure of brand strategy, Good Drinks offers a dynamic environment where your...

  • Finance Business Partner – On Premise

    4 weeks ago

    Sydney, New South Wales, Australia Red Bull Full time

    Job Title: Finance Business Partner – On PremiseAt Red Bull, we're always looking for talented individuals to join our team. As a Finance Business Partner – On Premise, you'll play a critical role in providing financial support to our On Premise teams.Key Responsibilities:Act as a contact and sparring partner for the On Premise Sales Director, Head of...

  • Account Manager On Premise

    6 months ago

    Sydney, Australia BrightSide Executive Search Full time

    On premise focus with an opportunity to work with key accounts - Work autonomously with established and premium portfolio - Utilise your extensive domestic and international wine knowledge Our client is a well established and respected wine distributor boasting an impressive brand portfolio. They are in search of a highly motivated on-premise specialist to...