Content Marketing Advisor

3 days ago

West Perth, Australia RAC WA Full time

As the Content Marketing Advisor, you will drive and deliver social-media and digital led content marketing activity for the purpose of supporting the engagement and growth of the RAC Ignite membership.

What will you be doing?

Driving the development and execution of social-media led content marketing strategy development for a 17 –24 year old audience (RAC Ignite) to achieve program and marketing objectives

Developing and maintaining strong, effective working relationships with key internal and external stakeholders, including close alignment with Social & Content team

End-to-end management of social and content calendar including planning, briefing agency, developing content, managing approvals, posting and community management

Providing analysis and reporting on data from all campaigns, including marketing effectiveness, evaluation, engagement, and growth

Capturing and editing video and photo content

Managing RAC Ignite social budget including processing POs and invoices

Supporting the development and execution of ad-hoc marketing campaigns, including briefing and management of owned channels (eDMs, Horizons & content)

Managing website content updates on the RAC Ignite website for news and optimisations

What we are looking for in you

Demonstrated experience in content marketing, social media marketing and digital content planning, production, and management

Curiosity and a high degree of initiative. Highly creative with genuine enthusiasm and passion for producing high quality social content – keeping abreast latest trends

Strong copywriting, editing, and storytelling skills and the ability to think creatively and translate ideas into social formats

A natural collaborator and clear communicator with outstanding stakeholder management and influencing skills

Excellent understanding of production and agency management processes

Excellent proficiency in computer skills including Microsoft Office suite and Social media publishing, management and measurement tools, e.g. Hootsuite, Buffer, Sprout, Brandwatch or equivalent as well as Meta Business and Ads Manager

Building partnerships and working collaboratively with others to meet shared objectives

Excellent communication, attention to detail, presentation, and organisation skills

Experience with image and video editing software would be beneficial

Tertiary qualifications in Digital Media, Marketing, Advertising, Journalism, Business and/or related discipline would be beneficial

What can we offer you?

Secure a full-time, 12-month contract position

Enjoy the endless perks such as free Roadside Assistance, discounts on RAC products and services, including insurance, holiday getaways, and more

An inclusive & supportive environment, enabling all abilities to strive for success

Professional career development & ongoing training

Generous discounts on home, contents & car insurance, plus free roadside assistance

Member benefits & opportunity to join a very active Social Club

​

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