CRM Marketing Specialist

3 weeks ago

Melbourne, Australia Miller Leith Full time

About the Client:
Our client is an esteemed leader in the luxury retail industry, specialising in fine jewellery and high-end watches. With over four decades of history, they have expanded to 9 prominent stores across Australia. The company is dedicated to providing a personalised shopping experience, featuring impeccable service and expert product knowledge. 

Role Overview:
This essential role will focus on managing and enhancing client data processes and customer relationship management to support strategic decisions in client acquisition and retention. The Digital Marketing/CRM Specialist will be responsible for the setup and development of a Customer Data Platform (CDP) to consolidate customer data and initiate data-driven marketing strategies.

Key Responsibilities:

  • Plan and deliver electronic direct mails (eDMs) in collaboration with graphic designers to optimize campaign effectiveness.
  • Manage capture forms, audience segmentation, and oversee data flows.
  • Develop and analyze the effectiveness of eDMs and automate email marketing campaigns using Klaviyo.
  • Help establish and maintain a loyalty program, aiming to consolidate and enhance customer relationships.
  • Provide detailed reports offering insights into client engagement, supporting strategic decisions and commercial targets.
  • Maintain high standards for data quality and ensure compliance with relevant regulations.

About You:

  • Tertiary qualified, ideally 5 years of experience in marketing, e-commerce, or communications, preferably within the retail, automotive, hardward or Quick Service Restaurant (QSR) sectors. We would be open to looking at agency candidates.
  • Proficient in CRM systems, especially Klaviyo, with a strong understanding of data-driven marketing strategies.
  • Excellent problem-solving abilities, skilled in data interpretation, and capable of holistic thinking aligned with the company's long-term goals.
  • Exceptional communication skills, with a capability to influence and engage stakeholders at all levels.
  • Experience in managing data, briefing external providers, and presenting insights for strategic action.

Team and Environment:

  • You will be part of a growing eCommerce team, working closely with the graphic designer and head of marketing.
  • This role requires a hands-on approach and offers hybrid working options, with one remote day per week.
  • Formal attire is required in the office.

What They Offer:

  • A prestigious brand known for luxury and quality.
  • A dynamic work environment where innovation and excellence are paramount.
  • Competitive compensation and benefits, reflecting the importance and impact of this role in achieving the company's eCommerce and loyalty goals.

Sounds like a role your intrested in? We'd love to hear from you, please apply today for a confidential discussion.

Consultant

juliette@millerleith.com.au

Reference number: BH-5233
Profession:DigitalCRM

DigitalDigital / CRM Manager

DigitalDigital Marketing Specialist

Company: Miller Leith Melbourne
Date posted: 30th Apr, 2024

  • CRM and Digital Marketing Specialist

    5 days ago

    Melbourne, Victoria, Australia ProClinical Full time

    Direct Marketing & CRM (Marketing & Communications) Proclinical is partnered with a leading global biosensor company. Their mission is to leverage patented biosensor technology to create a wide variety of test strips designed for integration with their hand-held analyzers. Their innovative and broad product portfolio encompasses multiple sectors including...

  • Marketing Specialist

    2 weeks ago

    Melbourne, Australia Bupa Full time

    A **12-month fixed term opportunity** has arisen for a Marketing Specialist - CRM & LAM to join our Bupa Health Services team. This is a hybrid role, and you are welcome to work from home or our CBD office location. Reporting to the General Manager Marketing and Digital, Health Services, you will play a pivotal role in elevating our customer engagement...

  • Marketing Specialist

    4 weeks ago

    Melbourne, Australia Bupa Full time

    **Posted** 04/03/2024 **Job Number** 32628 **Work type** Fixed Term - Full Time **Posting End Date** 30/03/2024 A **12-month fixed term opportunity** has arisen for a Marketing Specialist - CRM & LAM to join our Bupa Health Services team. This is a hybrid role, and you are welcome to work from home or our CBD office location. Reporting to the General...

  • Marketing Specialist

    18 hours ago

    Melbourne, Australia Bupa Full time

    **Posted** 04/03/2024 **Job Number** 32628 **Work type** Fixed Term - Full Time **Posting End Date** 30/03/2024 A **12-month fixed term opportunity** has arisen for a Marketing Specialist - CRM & LAM to join our Bupa Health Services team. This is a hybrid role, and you are welcome to work from home or our CBD office location. Reporting to the General...

  • CRM Specialist

    2 months ago

    Melbourne, Australia AustralianSuper Full time

    At AustralianSuper, we truly care about our colleagues. We know work and life are intertwined. That’s why we support the diverse needs of everyone and have policies that enable us all to thrive and be truly flexible. We ensure diversity is celebrated for the opportunity it provides us all to learn and grow and deliver better outcomes for members. **Your...

  • CRM Specialist

    5 days ago

    Melbourne, Victoria, Australia AustralianSuper Full time

    At AustralianSuper, we truly care about our colleagues. We know work and life are intertwined. That's why we support the diverse needs of everyone and have policies that enable us all to thrive and be truly flexible. We ensure diversity is celebrated for the opportunity it provides us all to learn and grow and deliver better outcomes for members.Your new...

  • CRM Campaign Specialist

    2 months ago

    Melbourne, Australia Aquent Full time

    Monitor and report on activity levels to improve existing campaigns and inform the design of future campaigns. Ensure effective and timely delivery of end to end campaigns to meet campaign requirements Analysis and evaluation of marketing activity to optimize outcomes. Frequent liaison with internal and external stakeholders, this role will exercise sound...

  • CRM Specialist

    2 months ago

    Melbourne, Australia Jivaro Full time

    Generous staff discounts - Collaborative team environment, huge growth opportunity with the business - Central, easy access location in the heart of Melbourne **The Role**: An iconic Australian retail brand is on the hunt for a CRM specialist that will be responsible for the customer lifecycle and loyalty for two of their amazing brands. The role will see...

  • CRM & Marketing Technology Specialist

    3 weeks ago

    Melbourne, Australia Asahi Beverages Full time

    As a CRM & Marketing Technology Specialist, you will be developing and managing the execution of a holistic framework for all consumer communications that leverage Carlton United Breweries’(CUB) owned consumer data. You will manage CUB’s relationship with 1m+ consumers with the goal of increasing acquisition, engagement, and retention. The role requires...

  • Marketing Manager, Loyalty

    5 days ago

    Melbourne, Australia Adidas Full time

    Purpose & Overall Relevance for the Organization: - adiClub The Role- The Marketing Manager, Loyalty & CRM, in our Melbourne-based marketing team leads the strategy and operations for the adiClub loyalty program and CRM channels. Through constant innovation, leaning on brand/event marketing and digital marketing principles, the Membership and CRM role is...

  • Marketing Manager, Loyalty

    21 hours ago

    Melbourne, Australia Adidas Full time

    Purpose & Overall Relevance for the Organization: adiClub The Role The Marketing Manager, Loyalty & CRM, in our Melbourne-based marketing team leads the strategy and operations for the adiClub loyalty program and CRM channels. Through constant innovation, leaning on brand/event marketing and digital marketing principles, the Membership and CRM...

  • CRM & Marketing Technology Specialist

    5 days ago

    Melbourne, Victoria, Australia Asahi Beverages Full time

    As a CRM & Marketing Technology Specialist, you will be developing and managing the execution of a holistic framework for all consumer communications that leverage Carlton United Breweries'(CUB) owned consumer data. You will manage CUB's relationship with 1m+ consumers with the goal of increasing acquisition, engagement, and retention. The role requires an...

  • CRM Specialist

    5 days ago

    Melbourne, Victoria, Australia Jivaro Full time

    Generous staff discounts Collaborative team environment, huge growth opportunity with the business Central, easy access location in the heart of MelbourneThe Role:An iconic Australian retail brand is on the hunt for a CRM specialist that will be responsible for the customer lifecycle and loyalty for two of their amazing brands. The role will see you working...

  • CRM & Loyalty Specialist

    2 weeks ago

    Melbourne, Australia Just Digital People Full time

    Work for a huge global brand - Immense room for growth & development - AMAZING work culture! Just Digital People have a stellar opportunity for an experienced **CRM & Loyalty Specialist** to join this booming global business! **A day in the life...** - Bringing a fresh, creative and informed identity to the table, assisting in the development of the annual...

  • CRM & Marketing Automation Specialist

    2 weeks ago

    South Melbourne, Australia Kathmandu Full time

    Sustainability is at the heart of everything we do - Generous staff discounts for both Kathmandu and Ripcurl - A range of flexible working options **About Kathmandu** Kathmandu is a leading global outdoor lifestyle brand whose journey began in Aotearoa New Zealand over thirty years ago. We’re on a mission to improve the wellbeing of the world by getting...

  • CRM Marketing Automation Specialist

    3 weeks ago

    Melbourne, Australia Ampol Full time

    **Full time 12 month contract**: - **Location: Melbourne, Brisbane or Sydney | Work from home flexibility**: - **Utilise your experience with Adobe Campaign and/or Microsoft Dynamics Marketing** **About Ampol** As one of Australia’s lead mobility enablers, the development of electric vehicles and other non-traditional transport fuels present an...

  • CRM Marketing Manager

    3 weeks ago

    Melbourne, Australia Mars Recruitment Full time

    The CRM Manager uses Salesforce database analysis, website analytics, reports and research tools to provide insights that drive the communications strategy and structure for multiple marketing campaigns. **Responsibilities**: - Create and implement the CRM campaigns for Projects and programs, to engage and nurture customers through throughout the sales...

  • CRM Marketing Manager

    2 months ago

    Melbourne, Australia Mars Recruitment Full time

    The CRM Manager uses Salesforce database analysis, website analytics, reports and research tools to provide insights that drive the communications strategy and structure for multiple marketing campaigns. **Responsibilities**: - Create and implement the CRM campaigns for Projects and programs, to engage and nurture customers through throughout the sales...

  • CRM Marketing Manager

    5 days ago

    Melbourne, Victoria, Australia Mars Recruitment Full time

    The CRM Manager uses Salesforce database analysis, website analytics, reports and research tools to provide insights that drive the communications strategy and structure for multiple marketing campaigns.Responsibilities: Create and implement the CRM campaigns for Projects and programs, to engage and nurture customers through throughout the sales journey...

  • Digital CRM Specialist

    3 weeks ago

    Melbourne, Australia AIA Full time

    BE THE DIFFERENCE At AIA we don’t simply believe in being ‘the best’. We believe in better - because there’s no limit to how far ‘better’ can take us. Everything we do is driven by our purpose to make a difference by helping people embrace Healthier, Longer, Better Lives. And every one of our people has an important role to play. If you want to...