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Social Media Producer

1 month ago


Melbourne, Australia abc Full time

Job no: 504422
Work type: Ongoing Full Time
Location: Melbourne
Categories: Social Media/ Digital

Create news stories for the ABC Ongoing, full-time position Location: Southbank, Melbourne Base salary circa $81K - $99K 

The Role

The ABC is looking for a Social Media Producer to help lead the ABC Melbourne social media strategy to increase its reach across digital platforms and connect our content with existing and new audiences. 

The Job

Edit, produce, and publish accurate and timely content for ABC News’ social platforms. Create engaging content for social platforms to enhance audience understanding. Collaborate with newsroom colleagues to respond to breaking news and source user-generated content (UGC). Contribute ideas for improving ABC's News presentation in social spaces, including new content formats. Drive the social media strategy for ABC News (VIC) in collaboration with teams like Radio Melbourne. Use a creative approach to reach new audiences and deepen engagement on social platforms.

Position Description:

About You

You'll have: 

Strong editorial skills with ability to produce accurate, concise content as part of a team. Tertiary journalism qualification or equivalent practical experience. Expert in using social media to identify and distribute compelling digital stories creatively. Deep understanding of user behaviours and social media platform dynamics. Aware of emerging media technologies and social media trends. Passionate about creating authentic content representing Australia's diverse communities. Proven ability to build and maintain contacts across the Australian community.

What we can offer you:

15.4% ABC Nominated Super. Paid parental, carer's and supporting partner leave. Salary packaging. ABC Mentoring

About ABC News

Quality journalism, powerful investigations, outstanding production, and a collaborative, engaged and supportive workplace that offers opportunities and career development across regional and metropolitan Australia. Make a positive contribution to the national conversation, help set the agenda and build your skills, by joining Australia's most trusted and diverse news organisation.

More info: 

In line with our focus on diversity and inclusion, applications are strongly encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTQA+ individuals. The ABC also aims to achieve a gender-balanced workforce. 

To request recruitment and selection information in alternate formats, request adjustments, or have accessibility requirements please contact 

If you want to know more, please contact Kate Higgins, Digital Editor via