State Marketing Specialist

3 months ago

Melbourne, Australia Ray White and Loan Market Full time

Who are we?

LMG is the largest aggregator across Australia and New Zealand supporting a community of over brokers and advisers. Proudly family-owned and led, LMG supports businesses operating under their own brand or the Loan Market brand, and partners with over 70 banks and lenders. The business has grown rapidly, reaching a $ billion loan book and helping more than , customers in .

We're not a conventional company with a lot of rules and hierarchy, and we don’t intend to become one. We're a big company with a start-up attitude. Our success is based on hiring outstanding people and accepting nothing less than being the best at what we do.

About the role:

We’ve got big ambitions to step change the growth of our Loan Market brokerage by better supporting our Loan Market branded brokers and businesses with leads programs, marketing & activities and referral partner opportunities.

In addition, a core promise to Partner and Loan Market brokers is to help them find and keep more clients. To strengthen the outcomes of our marketing proposition for these service plans, we are looking for state-based broker-facing business development managers who are dedicated to bringing this promise to life in our state broker network.

Key responsibilities:

As Broker Marketing Specialist in Melbourne, VIC you’ll be responsible for working with the Loan Market & Partner broker network in the state to:

Driving marketing activation/subscriptions of our marketing platforms and services Drive brand activation, collaborative in-community marketing efforts and compliance for Loan Market, postcode by postcode, ensuring a Loan Market brand presence in every suburb we operate. Be the Loan Market brand ‘evangelist’ for the state Present at state events (Elevate, broker retreats, PD Days etc) to educate brokers on how to better find and keep clients. Showcase our marketing proposition to broker prospects as required. Work with Ray White offices to implement the digital lead toolkit (includes embedding lead capture opportunities in RW agent and office email marketing, email signatures, website etc.) Managing broker marketing requests for the state, including briefing the digital marketing or design teams as required.

In this role, you’ll work closely with the marketing team, the state broker success team, the state leader and the recruitment team to implement our marketing strategy with excellence.

To succeed in this role you will bring with you:

We are seeking an experienced marketing rock star who is not satisfied with average; someone who likes to go above and beyond, looks for creative solutions to challenges, doesn’t settle for the status quo and is happy to roll up their sleeves and get it all done with exceptional results.

Someone who is quick to build relationships works well with their team and thrives in a fast-paced environment.

Minimum 4 years experience working with (or in) a small business, ideally in the finance or broking industry. Passionate about helping small business owners build their businesses, with a strong awareness of their resource and time limitations when running (or working in) a self-owned business. Strong knowledge of digital marketing and referral marketing best practices. Technically savvy and able to adopt/learn new platforms and martech program quickly. Marketing degree or equivalent

If you need detailed direction, hand-holding, are risk-averse, can’t juggle multiple projects, aren’t uncomfortable calling and engaging with brokers, find it hard communicating with senior stakeholders and panic with shifting priorities, this is not the role for you.

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