Artist Marketing
5 months ago
We are Universal Music Australia (UMA), part of the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audio-visual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
The role
The Artist Marketing & Content Coordinator role is part of the team responsible for creating compelling marketing campaigns and content for our Catalogue roster (all UMG music that has been released for more than 2 years) and our Classics & Jazz new release / catalogue projects and platforms.
The department markets and designs a wide range of projects and this role is crucial in providing content creation and administrative support to the wider team.
- In coordination with team members, create engaging content for our artists across all social, online, music and other relevant platforms
- Provide administrative support to immediate team and assigned UMA colleagues
- Assist in realising the value of Universal Music Australia's repertoire to deliver commercial, promotional and artist outcomes
- Key liaison with internal finance team for invoicing and other related items
- Liaise & coordinate with International labels and International artist teams where applicable
- Liaise & coordinate with local Australian artist teams and distribution partners where applicable
Content creation
- Responsible for the creation of shareable and engaging content that resonates with audiences across artist, label and external channels.
- Create marketing assets (social, video, audio, outdoor, print) for marketing and promotional purposes for all campaigns.
- Creation and implementation of eDMs.
- Posting across UMA social media channels.
- Assisting wider team with ad hoc creative duties.
- Must develop the ability to analyse and optimize the various distribution options available in order to grow engaged audiences for our artists.
- Ensure content is monetized wherever possible and that content complies with operational requirements of Universal Music Australia and government legislation covering privacy, spam and copyright laws.
- Manage the balance between fan interest, content and commercial interests to maximize user consumption and engagement.
- Maintain and enforce company and artist style guidelines as well as content quality across all channels.
- Work with Digital Optimisers to exploit influencer marketing channels and support its implementation.
- Support artists in the management of social content calendars, social coverage and live event activation.
Administrative
- Raising purchase order numbers for related invoices – key liaison with finance team.
- Support team with organising internal and external meetings.
- Assist with artist events and activations when necessary.
- Assistance with scheduling physical products in internal systems and other associated tasks for setting up physical releases.
- Assistance with administrative tasks for eCOM initiatives and platforms.
- Creating PowerPoint presentations and templates.
About you
- Comprehensive knowledge of Adobe editing suites (Photoshop, Premiere Pro, Illustrator, After Effects) and other design platforms
- Knowledge of Microsoft Office Suite – Windows, Word, Excel & PowerPoint
- Strong knowledge and interest in social media and digital advertising platforms
- High level of creativity, innovation and enthusiasm
- Superior relationship, communication and problem-solving skills, ensuring effective relationships across the team and other business units.
- Excellent time management skills, planning and organisational skills.
- Strong attention to detail.
- Self-starting, pro-active and outwardly enthusiastic.
- Willing to work outside the hours of 9-5 when required.
- Passion for and knowledge of music across all genres
- Audio editing, photography and video skills are desirable
- Relevant qualification in digital and video production, marketing and communications or other relevant arts
- Current Driver license
About us
- Career opportunities – unique and rare opportunity to elevate your career in a supportive, motivated and ambitious team
- The opportunity to join the WORLDS leading music company
- All the perks of working within the music industry (did someone say live music?)
- X 2 ‘U-Days’ per calendar year to spend however you like
- Strengths based learning and development opportunities
- Much more….
Diversity & Inclusion
At Universal Music we are committed to fostering diversity and inclusivity as an equal opportunity employer. We encourage applicants from all backgrounds to apply for our roles regardless of their gender, race, ethnicity, nationality, age, sexual orientation, gender identity, intersex status, marital or family status, neurodiversity, religion or belief, disabilities, or socio-economic background. We also encourage people from all cultural backgrounds to apply, including First Nations people. It is through our diversity and inclusivity that we bring together different perspectives, enhancing our creative and evolving workplace. Music is Universal.
Disclaimer
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.
Job Category:
Marketing, Streaming & Digital Media
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