Digital Media Strategist

3 weeks ago

Sydney, Australia The Marketing Practice Full time

We’re The Marketing Practice, a B2B powerhouse that helps some of the world’s biggest brands flourish. We deliver exceptional work made by exceptional people – people like you. We pride ourselves on having an inclusive culture where people of all backgrounds can produce their best work and contribute equally to our success.

A culture that provides continuous learning opportunities and flexibility over work hours and location. Because when our team of 400 B2B specialists are trusted and valued, they can create marketing that means more. More creativity. More impact. More success

The Marketing Practice is seeking a dynamic and experienced Digital Media Strategist / Account Manager to spearhead our client-focused digital marketing campaigns across the Asia Pacific region. You will play a dual role in developing and implementing effective paid media strategies while also building strong relationships with our clients and representing TMP at the highest level.

What you will do:

Digital Media Strategy & Planning

  • Develop data-driven media strategies and plans designed to achieve client campaign objectives across the APAC market.
  • Analyze media opportunities available through various partners, including programmatic, display, content syndication, and social advertising platforms.
  • Manage media budgets and negotiate pricing to optimize return on investment (ROI).
  • Stay up-to-date on emerging digital marketing trends and technologies, recommending innovative solutions to clients.

Client Management &  Campaign Execution

  • Partner with top B2B technology clients to understand their advertising goals and develop successful paid media campaigns.
  • Oversee the planning, execution, and optimisation of client campaigns across multiple platforms, including Google Ads, Bing Ads, LinkedIn Ads, and others.
  • Collaborate with internal teams (creative, performance marketing) to ensure seamless campaign delivery.
  • Provide regular reports and insightful data analysis to clients, demonstrating the effectiveness of their campaigns.
  • Maintain excellent client relationships through clear communication, regular meetings, and proactive updates on campaign progress.
  • Manage project timelines and budgets, ensuring all deliverables are met on time and within budget.

Requirements

Who you are:

  • 4+ years of experience in digital marketing and paid media channels, with a strong understanding of the B2B technology sector (advantageous).
  • Expertise in Google Campaign Manager and proficiency in various paid media platforms (Facebook Ads Manager, LinkedIn Campaign Manager, etc.).
  • Proven experience developing and managing successful paid media campaigns across the APAC region.
  • Excellent communication (written and verbal) and interpersonal skills with the ability to build strong client relationships.
  • Strong analytical skills with the ability to translate data into actionable insights for clients.
  • Experience managing multiple client projects simultaneously and meeting deadlines effectively.
  • Ability to work independently and as part of a team in a fast-paced environment.

What you will need:

  • A passion for digital marketing and a desire to learn and grow in the ever-evolving industry.
  • A strategic mindset with a focus on achieving measurable results for clients.
  • Excellent project management skills and the ability to prioritise effectively.
  • Strong presentation and communication skills to confidently present strategies to client

Benefits

  • Generous holiday allowance (Plentiful PTO).
  • Shutdown between Christmas and New Year.
  • Parental leave - 12 Weeks Full Pay for Primary Carers and an additional 50% pay for 12 more weeks.
  • Sick leave – 15 days annual allowance.
  • We aim to give back. Our charitable foundation is helping eight girls in Cambodia go to school, and we often hold charity events.
  • Growth opportunities. Three of our board members – including our CEO – joined us straight from education, as did many other senior staff. The sky’s the limit for good people here.
  • Sustainable Future Giving. We want to help create a positive impact on our planet by donating to plant trees, tacking our impact, and helping to reduce emissions.

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