Digital Content Strategist

1 week ago

Sydney, New South Wales, Australia News Corp Australia Full time

What's the role?

Medium Rare Content Agency (MRCA) is looking for a highly skilled Digital Strategist to join their growing Coles Content team.

This is a chance to join Australasia's leading content agency, working on one of the country's most trusted and recognisable brands. We offer a range of wellness benefits, flexible working, and an innovative, dynamic culture.

An exciting new role, the Digital Strategist role will bring a deep well of experience in SEO and a focus on providing the foundations for all search-based content. MRCA creates a suite of performance content across multiple channels and the Digital Strategist will play a key role in building day-to-day, campaign and future state recommendations.

The core focus for the Digital Strategist is to work with the strategy and insights team to deliver on high level KPIs and goals, while providing data and insights to enhance Coles' online presence, drive engagement, and optimize search visibility.

Responsibilities

Help develop and implement cohesive SEO content recommendations. Conduct thorough research to identify relevant keywords and trends in the industry for effective content planning. Collaboration with cross-functional teams to align content strategies with marketing, SEO, and social media initiatives. Work on ongoing optimisation projects to make recommendations for how the Coles digital content offering can grow and continue to deliver against digital KPIs. Create high-quality, SEO-optimized content for the web, YouTube, and search-based social platforms. Leverage keyword research to produce content that resonates with our target audience and improves search rankings. Stay updated on search engine algorithms and optimisations to adapt and inform content strategies accordingly. Actively drive the best practice SEO functionality.

Who are you?

You have 5-7 years of relevant Insights experience and have worked at a senior level in strategy. You are passionate about uncovering, analysing and delivering top notch SEO driven strategic recommendations for content executions. You're a strong communicator who can synthesize and articulate detailed recommendations. You're comfortable working closely with content creators and clients alike. You manage your own workload in order to complete all tasks with maximum efficiency and to deadline You adopt a thorough and methodical approach to work You show a high level of attention to detail

News Benefits

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

Exclusively ours - Access to publications and products from across the News Corp family Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices) Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave. Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition Financial wellbeing - Support on making the most of your money Perks & discounts - Exclusive offers across a range of products and services Giving back - Make a difference to our communities. Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents' rooms

Who are we?

We are Australasia's premiere content agency; we combine strategic thinking with publishing best practice across a range of channels to create audience-focused content solutions that deliver on business priorities. Our team consists of specialists across strategy, editorial, digital, social, design and sales, and we work with Australasia's biggest brands, including Qantas, Bunnings, CBA, Officeworks, HCF and more.

What's next?

Apply now or for more information on careers at News Corp Australia visit

Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.

If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit under the DEI section.

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