Segmentation (CRM) Analyst Specialist

2 months ago


Melbourne, Victoria, Australia Aquent Full time
You will be part of establishing and implementing data segmentation to support campaigns under development
Act as the primary point of contact and scope general business processes relating to marketing automation
Work closely and proactively with the digital and online content team to solve issues relating to process improvement and ensuring there is continuous innovation and improvement in this space relating to optimising the client experience
Provide advice on policy and processes relating to managing the prospective enquiry experience and content management
Conduct business analysis making recommendations on how to optimise CRM marketing activity.
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