Marketing Specialist
2 weeks ago
Excellent job opportunity in one of Australia's longest-operating restaurant franchisees with over 25 restaurants located in Victoria and NSW.
**Who We Are**
Taco Bill Mexican Restaurants is celebrating over 55 years of operating in Australia. As the pioneers of Mexican food in Oz, we were the first to bring true south-of-the-border vibes & fiestas to Aussies with our famous fishbowls, endless margarita flavours, sombreros and signature meals. Our purpose is to continue to provide fun, festive, family-friendly restaurants with a view while also attracting a new generation of customers.
**About You**
We are seeking a friendly, organised, and detail-orientated superstar who has experience in marketing and is eager to learn. This role will suit someone who is jumpstarting their career, looking to come back into the field after a hiatus, or looking for a new opportunity in the world of marketing. You are a hands-on player who is proactive and always thinking outside of the box. Passion and love for Mexican food is a must
**About the Role**
The Marketing Specialist plays a crucial role in the day-to-day running of the business and will need a keen eye on future growth. Reporting to the CEO this role will own the Marketing aspect of all digital and traditional media for the franchise.
**Day-to-Day Activities**
- Monitor campaign performance, analyse data, and adjust strategies to optimise results and meet objectives
- Assist in creating engaging and relevant content for various marketing materials, including blog posts, social media posts, videos, infographics, and more
- Ensure content aligns with the brand voice, values, and messaging, while also catering to specific audience segments
- Manage and optimize digital marketing initiatives, such as pay-per-click (PPC) advertising, search engine optimization (SEO), social media advertising, and influencer partnerships
- Develop social media strategies to enhance brand presence and engagement across platforms like Facebook, Instagram, and more
- Create and curate content, schedule posts, and interact with followers to foster a sense of community and drive audience growth
- Conduct market research to understand industry trends, competitive landscape, and customer preferences
- Maintain open and effective communication with franchisees and recognize the needs of each location
- Background in an integrated marketing role with heavy emphasis on both traditional and new media practices
- Experience in marketing on social media platforms including Instagram, Facebook, and TikTok
- Keen eye for design and creative detail with use of programs such as Canva and Adobe Suite
- Significant knowledge of digital and traditional media landscape required, as well as good working knowledge of branding and PR
- Print production knowledge an advantage
- Great presentation skills and ability to communicate effectively (written and verbal)
- Proactive and creative thinker
- Strong project management skills
- Knowledge/experience in restaurant/hospitality industry helpful
- Intermediate computer skills i.e Word, Excel, Powerpoint, CRM software
**The Perks**
You will be supported with:
- Relaxed office environment
- Staff discounts at our restaurants
**Salary**: $52,000.00 - $60,000.00 per year
Schedule:
- Monday to Friday
Ability to commute/relocate:
- South Melbourne, VIC 3205: Reliably commute or planning to relocate before starting work (required)
Work Authorisation:
- Australia (preferred)
Work Location: In person
Expected Start Date: 14/08/2023
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