Social Media Lead

4 weeks ago

Docklands, Australia Bega Cheese Full time

If you are curious & creative, invested in not only your own success but also the growth of others, and believe in building the Great Australian Food Company, then you might be the one for us

SOCIAL MEDIA LEAD

Do you crave building vibrant online communities and driving brand success for legendary Australian brands?

Bega Group, home to Vegemite, Dare Iced Coffee, Dairy Farmers, and more, is searching for a passionate Social Media Lead to take the reins of our social media strategy.

In this dynamic role, you'll be the mastermind, leading the social media team to create engaging content and thriving communities across all our social channels. You'll lead the charge in crafting data-driven strategies and executing innovative campaigns that amplify our much-loved brands

Your experience

  • Experience in similar social media and digital roles in fast paced environments, managing diverse stakeholder expectations.

  • Proven experience in setting social and content strategies and understand the role that this plays within the wider business plans.

  • Demonstrated expertise in creating and delivering social media campaigns and connected digital activity.

  • Experience leading social teams that create value and entertaining content that is fit for channel.

  • Understanding of which type of content resonates best for target market and channel.

  • Expertise in social media tools (e.g. Meltwater, Sprinklr, Trello), EDM software (Mailchimp, Campaign Monitor), analytics and reporting software (Google Analytics, Metorik, Dashthis, Meltwater) and ad management platforms (Meta and TikTok Ad Managers). Started to use and test AI tools to improve performance, UX experience and output.

Your SUPERPOWERS

  • Digital expert who is a confident user of all leading social platforms and digital tools.

  • Possesses strong working experience with the customer journey and how social and digital plays its role in supporting the connected commerce approach.

  • Understands which content resonates best for target markets and channels.

  • Confident in using storytelling to deliver brand values and purpose.

  • Passionate about the customer and creating vibrant social media communities. Values two-way interactions between customers and brands and looks for ways to foster user generated engagement (UGC) on owned and earned channels.

  • Early adopter, exploring and testing AI tools to improve performance, user experience, and output

  • Leadership that motivates and inspires high performing teams

Bega Group Story

Bega Group is home to many trusted and iconic food and beverage brands. Whether it’s VEGEMITE on toast, a Big M on the go or a Zooper Dooper on a hot day - you've probably grown up enjoying the iconic products we proudly manufacture every day.

Our growth story of becoming a successful ASX 200 listed company with an annual turnover in excess of $3 billion and approximately 4,000 employees, is made possible by our dedicated workforce who live and breathe our values every day. We have a strong regional focus and proudly support the communities where we work, live and play. At the Bega Group, we are proud of our heritage and will continue to build great opportunities to encourage our people to develop and thrive. Come and be a part of our success story as we continue to build The Great Australian Food Company through creating Great Food for a Better Future

Life at Bega Group

Company culture and our values are very important to us. From flexible working arrangements and regular social catch ups, we’re committed to fostering a supportive and agile work environment for our team.

  • Join a dedicated, forward-thinking and innovative culture

  • Grow with us, through opportunities for career development and progression

  • Contribute by giving back to your community through charities we partner with

  • Access to mental and physical health programs through our wellbeing portal and programs

  • Enjoy excellent employee benefits, including flexible working, purchased leave options and salary continuance insurance

Applications

At Bega Group, diversity and inclusion is a business priority, we want everyone to be themselves regardless of their background, religion, sexual orientation, age or gender so we can truly reflect the customers and communities that we serve. No matter how you identify, we encourage talented people from all backgrounds, abilities, and identities to apply to work at the Bega Group.

We will accept applications from all people with the right to live and work in Australia.

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