Branded Content

2 months ago

Docklands, Australia ABN Group Full time

Drive brand strategy
- Create and implement engaging content
- Work in partnership with key business leaders

**What's on offer?**:
We're seeking a passionate marketer who will be accountable for the strategic development and execution of content and social media for ABN Victoria’s two retail brands - Boutique Homes and Homebuyers Centre.

Your responsibilities will include:

- Develop and implement content plans and activity
- Create strategies to grow social engagement and positive reviews
- Partner with internal teams in relation to content and social media
- Identify trends, taking a best practice approach to content creation
- Conduct evaluations to understand organic campaign performance
- Provide inspirational leadership to a Marketing Coordinator

**What can you bring?**:
Your solid understanding of brand strategy, customer segmentation and needs analysis, as well as an understanding of how to achieve outcomes and success. You will enjoy collaboration and building close working relationships in achieve brand success.

You will also have:

- Bachelor’s degree in marketing, Communications or Business
- Skills in strategy and planning
- Project management competence
- Solid understanding of digital landscape and the customer service principles
- Strong level of analytic capability and problem solving

**Who are we?**:
ABN Group is Australia’s leading construction, property, and finance company with operations in both Victoria and Western Australia. We lead the market in every segment from first homes to luxury residences and we exist to deliver the dream of home ownership. In Victoria, you may better know us as Boutique Homes and Homebuyers Centre.

**Why work with us?**:

- Reward and recognition programs that celebrate you
- Health and wellbeing plans that look after you, including an Employee Assistance Program
- A culture of belonging where you get to be you
- You get to take your career anywhere you dare to dream - you own it
- Hybrid work arrangements available to support you in work and life
- Volunteer opportunities with amazing charity partners
- An accessible and supportive leadership team with clear vision and purpose
- A values platform that underpins who we are and how we operate
- ABN Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion and represents the communities in which we work._

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