Manager Media and Content

1 week ago

Docklands, Victoria, Australia Metro Trains Melbourne Full time
1 June 2023

Docklands Full Time


Metro is a multi-award-winning organisation, and we pride ourselves on our team of honest, high performing professionals who are talented, inclusive, and safety focused, and who are at the core of our success.


You will be joining an organisation that is known as a global leader in its field, but also prides itself on being dynamic, embracing new technologies, and focused on customer service.

Our aim is to promote work/life balance, allow team members to bring their best to work, and to truly be focused on a common goal:
providing a world-class railway service.

Why work at Metro Trains?

  • Running more than 2000 services every day, Metro is running more trains more often to get Melburnians where they want to go. Be a part of a team that makes a genuine difference every day during a time of unprecedented transformation of Melbourne's transport network.
  • Metro operates in a fastpaced and dynamic environment. No two days are the same
  • Work in a hybrid environment of WFH and office supporting you to thrive in your role.
  • Be a part of a fun, collaborative, and supportive team, surrounded by talented and passionate colleagues.

About the position:
The Media and Content Manager is integral to the success of Metro's communications function.

This role will be employed as a 6-month Max Term Contract and sits within Metro'sCorporate Affairsdepartmentand has theresponsibility for managing Metro'smedia and content functionswhich are underpinned by the business's strategicobjectives.


You will have the ability to proactively and reactively manage media related issues, generate positive media coverage, and deliver high quality external communications.

You will also provide advice to the Executive and other stakeholders, to ensure Metro's reputation is maintained in a positive light in an issues-richenvironment.


Reporting to the Head of Media and Content, the Media and Content Manager will establish and maintain partnership-style working with stakeholder media and communications representatives including The Department of Transport and Planning, the State and other operators, and agencies during an era of transformation of Melbourne's transport network.


Responsibilities Include:

  • Participate in a media oncall roster every three weeks, including staffing the 24/7 media phone lineand be available in person if required while on call
  • Manageproactive and reactive media and content to maintain Metro's reputationin a positive light
  • Able to work under pressure with multiple priorities
  • Develop and executethe media and content strategyto support Metro's objectives
  • Identify and proactively managepotentialissues and risks in conjunction withHead of Media and Content, theCorporate Affairs teamand the business
  • Work with stakeholders to identify and generate positive media stories to support Metro's strategic objectives
  • Manage Metro's social media calendar working with business areas within Metro to develop compelling and positive content
  • Craft media responses in cases where time is pressing, source background information through consultation with stakeholders, including executive briefings and prepare spokespeople for interviews
  • Be familiar with a high matrix style environment where appropriate signoff is required while keeping stakeholders briefed throughout
  • Take a lead role when required in managing external communications for major incidents
  • Organise media eventsand opportunities
  • Provide advice to theHead,various Metro departments,Executive team and stakeholders on media issues
  • Contribute to reporting through relevant systems and suppliers
  • Develop and foster external relationships with key media and stakeholdersas the Metro representation

About you and qualifications:
If you don't tick all the above boxes though, don't worry - we welcome all applicants whose values and career aspirations align with this exciting opportunity

  • Tertiary qualification in Journalism, Communications, Public Relations, or a related discipline
  • Extensive experience in a journalism, public relations, communications,or corporate affairs role
  • Proven ability to execute complex tasks to completion within tight timeframes with an eye for detail
  • Demonstrated ability to absorb complex information and represent it simply for the public
  • Superior ability to communicate effectively, and build rapport quickly with all levels of management and key stakeholders
  • Superior skills in research, analysis, and synthesis of complex information
  • Issues/crisismanagement experience advantageous
  • Spokesperson experience advantageous but not essential
Ready to apply? Great

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