Creative Director

4 weeks ago


Dandenong South, Australia Baby Bunting Full time

New Lead Creative position

The Creative Director has a strong passion for brand and customer, and leads the wider creative team to develop visionary ideas and execute assets across all channels including brand, digital, in-store, private label, photography and more.

You will tell engaging and relevant stories that resonate with our customers and their needs that reflect the Baby Bunting brand; in addition to creating strong and impactful sales and trade focused communications.

You will play a key role in the articulation of the Baby Bunting Brand strategy, and have a strong working relationship with the wider marketing and digital team to ensure all briefs are actioned and trafficked in a timely manner; and concepts and assets are produced according to briefs, timelines, and budgets, utilising relevant creative and design platforms.

Key deliverables:

  • Lead the creative direction for all marketing and trade campaigns, ensuring alignment with the Baby Bunting brand identity and objectives.
  • Lead creative concept development for all brand activities, from private label to services, our website through to in store activation.
  • Oversee the design and production of all marketing materials, including digital advertising, EDM, photography, print, social and content.
  • Collaborate with marketing to conceptualise and execute compelling and campaigns that meet customer and business objectives.
  • Manage and mentor the creative team, fostering an environment of creativity, innovation, and professional growth.
  • Stay abreast of industry trends, technologies, and creative tools to drive innovation within the creative team.

About you:

If you are an experienced senior art director looking to manage a team and take ownership of all aspects of creative for a large Australian retailer, this is the role for you

  • 15 years creative experience in both art direction and copywriting, either in house or agency.
  • Proven experience leading a Creative & Design team.
  • Ability to translate commercial objectives and ideas into brand activities and campaigns.
  • Strategic experience and ability to sell in ideas and influence cross functionally.
  • Passion for brand building, digital and social media content.
  • Animation software such as Unreal, After Effects/ Premiere or similar.
  • Knowledge of DAM and PIM.
  • Adobe Creative Suite
  • Knowledge of project management tools such as Trello, Asana, Wrike or similar.

About us:

Baby Bunting (ASX:BBN) is a purpose-led organisation which is experiencing an exciting period of growth, just over half-way through its store rollout (with more than 70 stores and a continuously growing network in Australia and New Zealand) and significant investment in transformation.

You will also be rewarded with benefits like these:

  • Flexible working arrangement, work 2 days from home.
  • Amazing team discounts
  • Modern Support Centre with free onsite parking, team member hub, full kitchen amenities, Parental room, Religious room, Wellbeing room, Basketball court, BBQ area and outdoor Table Tennis.
  • Paid parental Leave
  • Novated lease options available
  • Employee Assistance Program
  • A work environment that is highly collaborative, inclusive, and progressive.

Does this sound like the right role for you?

We would love to hear from you. Just submit your CV and answer a few simple application questions.

Looking for more?

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