Marketing Manager, Events

1 month ago

Adelaide, Australia South Australian Tourism Commission Full time

Be a part of the team behind some of South Australia's most iconic events and thrive from a fast paced and ever-changing workday. 

The purpose of the Marketing Manager, Events role is to create awareness and drive demand for SATC’s managed and sponsored events. In doing so, the role will help grow visitor numbers and expenditure, generate ticket and product sales and increase attendances to generate economic and social benefit for South Australia

This role is responsible for the oversight and implementation of the marketing plans for all SATC owned and managed events including the Santos Tour Down Under (TDU), Tasting Australia presented by RAA Travel, and the National Pharmacies Christmas Pageant (NPCP).

The Marketing Manager, Events will work closely with other areas of the SATC’s marketing department, including Marketing & Creative Services, Digital Marketing and Global Markets & Trade whilst actively promote integration, communication and cross-collaboration with other areas of the SATC business, in particular Events South Australia and the SATC’s Communications & Engagement group.

Key responsibilities of the role include:

  • Ensure the effective development and delivery of marketing plans and campaigns for SATC’s managed events and sponsored events.
  • Ensure effective and consistent brand management across all communication touchpoints including but not limited to digital, signage, collateral, city dressing, site design, campaign. Maintain SATC Brand Style Guide, specifications, documentation, logos, templates and advice to external designers/clients, internal clients and service providers to ensure accurate branding of all SATC material.
  • Management of contracts and workflow with external creative services, media agencies, media partners and broadcast production to ensure work is in accordance with the agreed briefs.
  • Management of budgets, assuming responsibility for ongoing monitoring of expenditure to ensure budget objectives are achieved.
  • Communicate campaign activity to relevant internal and external parties including reports/briefings as required.

This position is offered as a 12-month Maternity Leave Non-Executive contract at a renumeration level of ASO6. 

Enquiries can be directed to People and Culture on 8429 4561. 

Position description can be accessed here. 

Applications consisting of a resume and cover letter are to be directed to Ruby Hannam, General Manager, Events Marketing at the South Australian Tourism Commission via Seek.  

Essential Criteria

QUALIFICATIONS

  • Tertiary qualifications in a related discipline such as marketing, tourism and or business
    management

SKILLS, EXPERIENCE AND KNOWLEDGE 

  • Proven experience in developing marketing strategies that deliver against business objectives.
  • Knowledge and understanding of contemporary marketing and communication practices.
  • Demonstrated experience in leading the delivery of a campaign from briefing through to production and distribution.
  • Previous experience in engaging cross functional teams to develop integrated campaigns.
  • Proven experience in measuring and evaluating activity (ROI) and experience in using analytic tools.
  • High level of understanding of the media landscape and emerging trends.
  • Highly developed oral and written communication skills and proven experience in communicating with people at all levels.
  • Demonstrated experience in using creative and innovative solutions to deliver against business objectives.
  • Previous experience in supervising staff to achieve stipulated objectives.
  • Proven high level project management skills gained in a consumer marketing environment, including experience managing multiple projects with tight deadlines.
  • Experience in managing and/or overseeing owned digital and social media channels
  • Demonstrated experience developing, managing and coordinating creative and media briefs and deliverables with both internal creative teams and external agencies.
  • Experience working within corporate governance frameworks including: budget management, risk management, procurement and contract management.
  • Experience demonstrating innovation and flexibility to manage demanding situations and multiple campaigns simultaneously.
  • Strong written communication skills with ability to prepare detailed briefs/reports for internal and external stakeholders.
  • Well-developed oral communication skills with experience of influencing and negotiating to achieve successful relationship management.
  • Demonstrable experience of using organisational, project and time management skills to successfully meet competing demands.
  • Strong attention to detail.
  • Experience leading a team and fostering a culture which recognises the importance of consultation and collaboration.

Desirable Criteria

QUALIFICATIONS

  • Post-graduate qualification

SKILLS, EXPERIENCE AND KNOWLEDGE

  • Working knowledge of government procurement policy and guidelines.
  • Experience in developing and implementing marketing plans and campaigns within the events, tourism and/or marketing entertainment industries.
  • Knowledge of the tourism industry in South Australia.
  • Experience in broadcast production and management.
  • Understanding of digital marketing tools and software solutions (e.g. Adobe Ad Cloud, Monday.com)
  • Ability to use Adobe Creative Suite.
  • Experience in Customer Experience (CX) Strategy Design, and its application to campaign implementation 

Here at the SATC, we love our state and we love what we do. We want to bring visitors to South Australia to build a prosperous economy and share the love with the rest of Australia and the world. We search for undiscovered experiences, remarkable people and immersive products, and we tenaciously seek the best. 

Together we are making a difference so South Australia thrives. 

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