Influencer Specialist

3 weeks ago

Melbourne, Australia Ogilvy Full time

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity - innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

About Us

This role sits in the Consumer PR and Influence team at Ogilvy Australia. We are a team of 45+ culturally curious, driven and impact-obsessed earned-first creatives. We believe that brands are at their best when they find ways to shape, make and break into culture with ideas that influence. We value creativity grounded in insight, big ideas that are game-changing, flawless execution and having fun every day. Real impact is earned.

About the Role

As an Influencer Specialist, you will play a crucial role in developing, managing, and executing influencer marketing campaigns with a focus on organic and gifting-based engagement strategies. With your strategic mindset, you will work within a specialist team and with brand teams on the client side to develop best practices and manage operations and third-party fulfilment partners.

This is an exciting role that will see you working at the forefront of influencer marketing and advocacy strategy in Australia and New Zealand. Working with a portfolio of major brands, you'll be responsible for the successful delivery of contra influencer engagement programs acting as the point person on this part of a fully integrated advocacy program.

You will collaborate with media, PR, social, brand activation, digital, and all other internal and external stakeholders to deliver best-in-class campaigns. You will need to stay up to date with cultural and social trends and customers' views and attitudes to ensure that our campaigns are relevant and effective.

You should also have a creative outlook and champion the importance of diverse thinking and inclusiveness, with a keen interest in social media and relevant news and trends. The ideal candidate will be self-motivated, action-oriented, and ambitious, with a positive "can-do" attitude. You should also have strong experience in key stakeholder management and integrating digital and social media into campaign activities.

Key Responsibilities

  • Develop, manage and execute influencer marketing campaigns with a focus on nano and micro-creator communities
  • Be responsible for the day-to-day running of influencer campaigns, from identification and implementation to overseeing and reporting
  • Work in partnership with brand team leads, influencer executives and analysts
  • Actively contribute to the influencer strategy by recommending objectives, targets, action plans, calendars and budgets
  • Align and collaborate with media, PR, social, brand activation, digital and all other stakeholders, internal and external, to deliver best-in-class campaigns for our clients
  • Identify and nurture client-appropriate talent opportunities and nurture relationships to help deliver the influencer program for clients
  • Maintain and build successful client relationships, selling in ideas and content streams in quick turnaround and high-pressure situations
  • Be able to present creative and sell content solutions to internal stakeholders and new and existing clients
  • Manage the influencer database and ensure it is kept up to date

About You

  • A passion for influencer marketing
  • Demonstrated experience in building consistently productive relationships
  • The ability to remain optimistic under pressure
  • Strong experience in key stakeholder management
  • A creative outlook with the ability to achieve the full potential from projects, keeping abreast of and utilising new industry developments and technology
  • Proven experience in integrating digital and social media into campaign activity
  • Self-motivated, action-oriented and ambitious with a positive "can-do" attitude
  • A keen interest in all things social and an avid follower of relevant news and trends

About the Offer

  • A hybrid working environment to make sure work is working for you.
  • And a tailored personal development plan to help you identify and achieve your goals, coupled with a dedicated manager to support your career and personal development.
  • A monthly allowance for your mobile phone or home internet connection.
  • Additional time off including your birthday, summer Fridays, and loyalty leave. As well as Ogilvy PR Day. Yep, it's a thing.
  • We offer discounted rates with health and fitness providers.
  • As well as yoga, meditation, and wellbeing programs to help keep your mind in shape.
  • And confidential counselling support if your personal or professional life throws you a curveball.
  • There are reward programs to acknowledge achievement and loyalty.
  • And we'll give you a bonus for bringing other talented people and brilliant clients into the business.
  • Access to discounts and vouchers for big household name brands via our benefits platform, perkSPACE.

About Time?

Want to know more about us? Here is our website

Ogilvy PR is an inclusive opportunity employer and is committed to building a diverse and welcoming workplace. We encourage people of all backgrounds, orientations, identities and more to apply.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please do not hesitate to let your recruiter know.

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