Senior Insights Manager

Position Title: Senior Insights Manager 

Position Type: Regular - Full-Time ​

Position Location: Melbourne 

Requisition ID: 33460 

About McCain.
At McCain, we’re feeding the world: from French fries to Pizzas, we contribute to the important role food plays in people's lives. That’s why we’re dedicated to ensuring our core values—Family, Authentic, Trusted, and Quality—shine through every day. As a privately owned family company with over 60 years of experience, a presence in more than 160 countries, and a global team of 22,000 people, our values and culture are at the heart of everything we do. We believe that we can work together, along with our business and community partners, to bring sustainable growth and positive change today, tomorrow, and for generations to come. Join us and see how you can MAKE IT at McCain

Why join the McCain family.

• Your Life – we’re here to help you fulfil your potential, flourish, and thrive in work and life.
• Your Success – work alongside passionate individuals who are committed to supporting your career ambitions, drive, and success.
• Your Impact – we want you to make a meaningful, lasting impact, for you, for your colleagues, and for the business.

McCain is a place where you can grow from the ground up, so join us and see how you can MAKE IT at McCain.

About the team.
The Senior Insights Manager at McCain ANZ is a strategic insight leadership role critical to supporting decision-making across marketing, innovation, category, and sales. This position combines expertise in consumer insights, data-driven analytics and marketing ROI evaluation to support the business to strategically drive growth strategies, enhance brand positioning and improve marketing effectiveness. As a key member of the Marketing Department, the role involves leading high-quality qualitative and quantitative research, analyzing third-party reports and internal data and translating findings into actionable insights. The Senior Consumer Insight Manager serves as an inspirational leader at McCain ANZ, presenting compelling recommendations to cross-functional teams and fostering a consumer-centric organisation. 

About the role.
In every role, McCainers are ambitious, curious, and interested in helping each other create good work experiences. We think about the customer and make doing business with McCain easy.

• Advocate for bringing the voice of the consumer to the forefront of the business
• Drive clear understanding of consumer motivations and trends 
• Drive best-practice in the generation of market insights to shape the decisions our business makes around key brand and innovation initiatives to drive accelerated growth in profit and market share 
• Partner closely with Senior Business Leaders to execute innovative custom research that provides unique view into consumers and answer key critical business questions to drive long-term growth agenda and business success  
• Management of research processes covering brand/equity tracking and evaluation, innovation testing and creative testing 
• Working collaboratively with the wider marketing team to develop consumer centric marketing plans 
• Coaching and development of sales, marketing and category teams on insights into propositions 
• New Business support to marketing team on retail and foodservice pipeline development and validation, underpinned by insights 
• Synthesise data across multiple sources to develop insights, drive strategy and business growth 
• Leader on Demand Space [global consumer insights] – overall champion of consumer insights 
• Set the research agenda, designing and approving research to answer business issues 
• Develop effective and integrated working relationship with all agencies involved and then management of those relationships 
• Push the boundaries of research to deliver narratives that are compelling, influential and disruptive  

Leadership Principles.
Our principles, each with related practices, guide our actions across the organization. Together, they address how McCain interacts with our customers and employees, and how we work as individuals and collectively to find success. While each role adheres to the Leadership Principles, individual roles may focus more on a specific principle or principles.

We are customer obsessed. Customers are our starting point. By understanding their needs and leveraging data and consumer insights, we drive mutual success.
We think big and plan ahead. Through ambition, curiosity, and smart risks, we can accomplish goals, refine processes, and innovate to scale success.
We bring out the best in our people. We create safe spaces for our people so that trust and empowerment come naturally. Inclusion is about listening first, showing humility, and working together.
We act like owners. Together, we clear obstacles and do the work that makes us all successful and proud to be part of McCain.

About you.
Experience: 

• 10 years in consumer marketing [FMCG] or consumer research [agency] 
• Held senior leadership position in Insights for minimum of 3 years with tangible results 
• Has a deep consumer behavioural understanding and be able to segment consumers into relevant demand and need spaces 
• Solid understand of Brand Management and commercialization of break through insights 
• FMCG landscape knowledge 
• Broader industry knowledge of research designs, companies and practices 
• Strong knowledge and proven application of a wide range of quantitative and qualitative research methodologies to solve business objectives

Qualifications: 

•  A tertiary qualification in Marketing or Psychology preferred 

Skills: 

• Able to assess what research is required, design this, and find suitable providers, and interpret the research results
• Can comfortably interact and discuss with Global and Regional teams on global and local research outcomes and NPD finding 
• Ability to influence and activate research outcomes into strategic commercial results that move the enterprise forward 
• A great coach and mentor to stakeholders across the business and region 
• Insights and data-driven storyteller, passionate about insights that inspire and drive action  
• Proven leadership and strategic skills driving and owning end-to-end short and long-term projects  
• Highly organised with ability to manage multiple projects again key deliverables and deadlines  

The McCain experience.
We are McCain: this statement is about our power collectively and our importance individually—your impact is a significant part of the business. Our winning culture focuses on authenticity and trust so we can always bring out the best in our people. Here, you have the opportunity to learn, grow, and thrive while being yourself. Join our team to see why we’re better together.
 

#LI-RS1

McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace.  As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger. 
 
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
 
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the Global Privacy Policy 
 

Job Family: Marketing      
Division: ANZ 
Department: ​Marketing Insights ​
Location(s): AU - Australia : Victoria : Melbourne || AU - Australia : New South Wales : Lisarow || AU - Australia : New South Wales : North Sydney || AU - Australia : New South Wales : Sydney || AU - Australia : Other : Reference job description || AU - Australia : Queensland : Brisbane || AU - Australia : Queensland : Morningside || AU - Australia : South Australia : Adelaide || AU - Australia : South Australia : Penola || AU - Australia : Tasmania : Hobart || AU - Australia : Tasmania : Smithton || AU - Australia : Victoria : Ballarat || AU - Australia : Western Australia : Perth 

Company: McCain Foods (Aust) Pty.