Product Marketing Manager

1 week ago

Melbourne, Australia Xero Full time
Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place. How you’ll make an impact Product Marketing at Xero works closely with both Product and Go-to-market teams across the business to bring a holistic view of customer needs to Product, and translate product initiatives into customer value. We do this so that we deliver maximum product value to customers as efficiently and effectively as possible.In this role, you will support the senior product marketing lead responsible for developing and growing our ANZ Payroll and Time and Attendance products amongst small business customers and their advisors. In particular you will lead the GTM launch and growth of our Deputy partnership. You will work closely with teams across Product (including Product Management and Product Design) to inform the product strategy and roadmap by understanding the market, competitive landscape, and needs of priority customer segments. You will also partner closely with our global and regional GTM teams (including Marketing, Sales Enablement, Operations etc.) and be responsible for developing and executing the GTM strategy (including positioning, messaging etc.) to drive adoption with new and existing customers in AU and NZ. You will also identify future opportunities to deliver differentiated value and work with Product and Customer teams (global and regional) to build and launch new value to market.You will be part of the Global Marketing team and you will work with the AU and NZ teams specifically. You will have the ability to travel if required. This is an 18 months fixed-term opportunity

What you’ll do

Collaborate with Strategy, Product Management, Design and other stakeholders to undertake market, competitor and customer research to deeply understand the markets in which we operate as well as customer needs and pain points, to ascertain where mobile can help Xero win for their customers. Consolidate and communicate relevant insights which determine Xero’s opportunity in market. You should integrate these insights into your product marketing plans for the mobile app. Determine the TAS target audience and segments, in particular the Serviceable Available Market, using insights from Product and Customer teams. Lead a strategic and collaborative process with key stakeholders to define the CVP for target audiences. You will also identify and maintain compelling product evidence of CVP. Bring CVP to life for internal audiences, through assets such as messaging frameworks and product playbooks. Ensure CVP is regularly reviewed and updated, in line with changes to customer, competitors and product. Communicate product release calendar to Customer stakeholders in a timely manner, describing product value in customer terms. Collaborate with Customer teams to brief product initiatives, agree optimal launch timing and GTM approach, and consult throughout the GTM process to ensure clear guardrails are set when communicating product value externally. Develop internal briefing assets and internal sales enablement resources to help prepare and upskill internal teams. Identify opportunities to grow product adoption, usage and retention – utilising research, analytics and feedback from regions. You will influence relevant Customer/GTM teams to leverage the opportunities you identify. Lead in-product lifecycle marketing strategy and execution, including in-product communications.

What you’ll bring with you

+7 yrs Strong product marketing or marketing experience (preferably within a SaaS organisation) Previous Payroll experience highly desirable Experience working in a global role across geographies, and in an agile environment with Product Managers and development teams will help you succeed in this role Proven experience in the creation and development of product strategy, positioning and messaging Ability to think strategically, work independently and effectively in a fast paced environment Self-motivated, creative and team player, with excellent project management skills and attention to detail Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently Strong communication, analytical, critical thinking and business strategy skills Exceptional ability to articulate compelling propositions in clear language and develop effective marketing materials Ability to handle the pace and ambiguity that comes with working in a fast-paced tech environment Passion and desire to make a difference Authenticity, diplomacy and drive Why Xero?  Offering very generous paid leave to use however you’d like (plus statutory holidays), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.

  • Product Development Coordinator

    5 days ago

    Melbourne, Australia Product Development Full time

    Product Development Coordinator - Product Development• “ONCE IN A LIFETIME’ opportunity within our National Product Development Team• Work across all the Metricon Brands• Love Where You Work!• Be trained the Metricon wayMetricon Homes, Australia’s leading home builder… trusted to always deliver, is committed to recruiting outstanding...

  • Product Designer

    2 days ago

    Melbourne, Australia Product Development Full time

    Product Designer - Product Development• Unique opportunity within our National Product Development Team• Be hands-on and creatively involved across all the Metricon Brands• Love Where You Work!• Be guided on how to design the Metricon way• Join our dynamic team in shaping the future of our product designsMetricon Homes, Australia’s leading home...

  • Assistant Product Designer

    2 days ago

    Melbourne, Australia Product Development Full time

    Assistant Product Designer - Product Development• Rare opportunity within our National Product Development Team• Be creatively involved across all the Metricon Brands• Love Where You Work!• Be guided on how to design the Metricon way• Join our dynamic team in shaping the future of our product designs.Metricon Homes, Australia’s leading home...

  • Product Marketing Manager

    4 weeks ago

    Melbourne, Australia Lightspeed Commerce Full time

    **Hi there! Thanks for stopping by**: Are you actively looking for a new opportunity? Or just checking the market? Wellyou might just be in the right place! The Retail Marketing team at Lightspeed is seeking a results-oriented **Product Marketing Manager** to develop, coordinate, and execute Product Marketing strategies at product launches. Reporting to the...

  • Product Marketing Manager

    1 month ago

    Melbourne, Australia Swinburne University of Technology Full time

    The Product Marketing Manager reports to the Head of Brand & Marketing and is the key point of contact between the Marketing and the Swinburne Delivery Areas (schools, departments, research, etc.) and other key stakeholders within the university (Product & Pricing Team, Communications team etc.). They are responsible for building and maintaining successful...

  • Marketing Product Manager

    1 week ago

    Melbourne, Australia u&u Recruitment Partners Full time

    Join a market leading B2B FMCG business that is looking for an energetic Product Manager, based in Melbourne. You will report into the Senior Product Manager and be responsible for sourcing and marketing you own portfolio of products. You will focus on maintaining market share across this portfolio and in establishing alternative markets for new and...

  • Product Marketing Manager

    2 weeks ago

    Melbourne, Australia Zeller Full time

    **About Zeller** At Zeller, we’re champions for businesses of all sizes, and proud to be a fast-growing Australian scale-up taking on the ambitious goal of reimagining business banking and payments. We believe in a level playing field, where all businesses benefit from access to smarter payments and financial services solutions that accelerate their cash...

  • Product Marketing Manager,

    2 weeks ago

    Melbourne, Victoria, Australia Afterpay Full time

    Company DescriptionIt all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47...

  • Product Marketing Manager

    2 weeks ago

    Melbourne, Victoria, Australia MYOB Full time

    We're MYOB, a business management platform designed to unleash the potential of businesses across Australia and New Zealand As the #originalstartup, our roots are in finance and accounting software, but today we are so much more.We help our Aussie and Kiwi customers unleash their full potential, giving them the tools to Start, Survive and Succeed: all in the...

  • Marketing Product Manager

    2 weeks ago

    Melbourne, Victoria, Australia u&u Recruitment Partners Full time

    Join a market leading B2B FMCG business that is looking for an energetic Product Manager, based in Melbourne.You will report into the Senior Product Manager and be responsible for sourcing and marketing you own portfolio of products. You will focus on maintaining market share across this portfolio and in establishing alternative markets for new and existing...

  • Product Marketing Manager

    4 weeks ago

    Melbourne, Australia Onside Full time

    Onside is a dynamic and fast growing agritech business. Currently in the scale up phase, expanding rapidly and thinking global, our team and culture reflect the business. Offering an innovative workplace where everyone lives and breathes the Onside values of innovation, simplicity, teamwork, leadership and speed to market. **Background** Onside is a...

  • Product Marketing Manager

    2 weeks ago

    Melbourne, Victoria, Australia Australia and New Zealand Banking Group Limited Full time

    Select how often (in days) to receive an alert: Product Marketing Manager Department: Customer Experience & Marketing Division: Australia Commercial Location: Docklands About the role At ANZ our purpose is to shape a world where people and communities thrive. We're making this happen by improving the financial wellbeing and sustainability of our...

  • Product Marketing Manager

    3 weeks ago

    Melbourne, Australia Karbon Full time

    **About Karbon** Karbon is the global leader in practice management software for growth-minded accounting firms. We provide an award-winning, highly collaborative cloud platform that streamlines work and communication, enabling the average accounting firm using Karbon to save 16 hours per week, per employee. We have customers in 34 countries and have grown...

  • Product Marketing Manager

    2 weeks ago

    Melbourne, Victoria, Australia Onside Full time

    Onside is a dynamic and fast growing agritech business. Currently in the scale up phase, expanding rapidly and thinking global, our team and culture reflect the business. Offering an innovative workplace where everyone lives and breathes the Onside values of innovation, simplicity, teamwork, leadership and speed to market.BackgroundOnside is a digital...

  • Product Marketing Manager

    3 weeks ago

    Melbourne, Australia Aquent Full time

    $640/day + Super - Enterprise Financial Services - 12 months Client Description Do you want a long-term contract with one of Australia’s leading financial services providers? This is a great opportunity for product marketers who want to use their digital marketing skills to improve products used by millions of people. You’ll be part of a Marketing &...

  • Product Marketing Manager

    5 days ago

    Melbourne, Australia FrankieOne Full time

    Product Marketing Manager At FrankieOne, we are on a mission to redefine identity verification and fraud prevention across the world. Serving an expansive client base across 120 countries in a multitude of sectors-from banks and fintechs to gaming and beyond-we provide best-in-class onboarding and fraud detection solutions. Our diverse and impressive...

  • Product Marketing Manager

    2 weeks ago

    Melbourne, Australia carsales Full time

    **Company Description** Are you ready to be a big part of something big?** At carsales, we're all about making buying and selling a great experience. For 25 years we’ve been evolving with the new economy to help people choose how they move today and tomorrow. When it comes to your career, we want to provide big opportunities to help you make a big...

  • Product Marketing Manager

    2 weeks ago

    Melbourne, Australia Jobs for Humanity Full time

    **Company Description** Company Name: USD 437 Company Description **Are you ready to be a big part of something big?** At carsales, we're all about making buying and selling a great experience. For 25 years we’ve been evolving with the new economy to help people choose how they move today and tomorrow. When it comes to your career, we want to provide...

  • Product Marketing Manager

    2 weeks ago

    Melbourne, Victoria, Australia FrankieOne Full time

    Product Marketing ManagerAt FrankieOne, we are on a mission to redefine identity verification and fraud prevention across the world. Serving an expansive client base across 120 countries in a multitude of sectors-from banks and fintechs to gaming and beyond-we provide best-in-class onboarding and fraud detection solutions. Our diverse and impressive...

  • Product Marketing Manager

    2 weeks ago

    Melbourne, Victoria, Australia carsales Full time

    Company Description Are you ready to be a big part of something big?**At carsales, we're all about making buying and selling a great experience. For 25 years we've been evolving with the new economy to help people choose how they move today and tomorrow.When it comes to your career, we want to provide big opportunities to help you make a big impact. But for...