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Community Marketing Manager

4 months ago

Brisbane, Australia Stockland Full time

We have an exciting opportunity for a Community Marketing Manager to join the Brisbane team on a 12 month contract. In this role you will work across a number of residential communities in the west Brisbane region, and develop and implement innovative project marketing strategies and practices that support the delivery of the project vision and outcomes. 

Prepare and manage the local area marketing strategy and marketing business plan for specific communities to help drive new and qualified leads and support the achievement of business objectives and sales targets Develop and manage marketing activities for specific communities – eDMs, social media, PR activity, events, renders, sales centre updates, signage, brochures, content, and testimonials Work closely with external suppliers such as creative and production agencies, PR agency and media agencies Work with internal stakeholder teams to deliver land releases, builder initiatives, national and local campaigns, and tactical plans Engage internal cross functional teams to ensure alignment and enhance project strategies Drive a culture of community insights (customer, competitor, and product) into decision making at the project level to enhance marketing and sales strategies. Contribute to and adopt national standards to maintain a consistent approach to the marketing of residential communities across the country including launches of new communities, sales and information centers, display villages, project collateral, PR strategies, signage strategies and community engagement initiatives. Read and interpret data to drive a culture of insight-led marketing to assist decision-making at a project level and enhance marketing and sales strategies. Manage and monitor the marketing expenditure and reforecasting in line with agreed annual budgets to minimise overspend impacts.

About you

5+ years marketing experience, including technical knowledge related to production of marketing materials. Property Industry experience is preferred, but not essential People management experience  Appropriate tertiary qualifications Project management expertise Experience in strategic marketing planning and implementation Experience with dealing with stakeholders of all levels, along with supplier management Marketing knowledge and expertise, ideally with experience in Content Management System (CMS) and Customer Relationship Management (CRM) technology e.g. Salesforce Marketing Cloud Strong verbal and oral communication skills, with a keen eye for detail

The Stockland Proposition

At Stockland we are a community delivering outcomes that benefit the community at large. We work collaboratively and inclusively, building strong working relationships. Our portfolio is diverse and so are the opportunities for professional and career development. We are committed to providing our people with broad experiences to build a successful career.

We recognise the importance of flexibility and work life-quality and over 80% of our employees have informal or formal flexible work arrangements. Additionally, Stockland has a strong commitment to achieving the best outcomes through an inclusive and collaborative culture. Our customers come from diverse backgrounds and we want our teams to reflect this.

We offer competitive remuneration and benefits. Benefits include free to access or subsidised lifestyle, health, well-being and financial services products.

Due to the permanent nature of this role, we can only accept applications from Australian Citizens, Permanent Residents or Open Work Visa holders with more than 12 months validity from their role start date.