Web Analyst

7 months ago

Sydney, Australia H&M Group Full time

Job Description

As a Web Analyst you contribute to digital profitable growth in the sales market, playing a critical role in optimising the digital customer experience. You are responsible for full funnel behavioural analysis related to website traffic, user behaviour, product performance, and sales performance across all owned digital transactional channels (.com & app). You track key metrics, generate reports, and identify trends to make data-driven recommendations for improving website functionality, user engagement, and conversion. You collaborate with cross-functional teams to implement strategies that enhance the overall online shopping experience, such as A/B testing, all with the goal of increasing revenue and profit.

Key responsibilities:

Responsible for full funnel web analytics per market across all owned digital transactional channels (.com & app), by collecting and analyzing website performance data, traffic, conversion rates, bounce rates and user behavior to monitor trends and identify areas for improvement. Generate regular reports and dashboards, summarizing key findings and presenting actionable insights to the regional digital team and other stakeholders. You support in planning, execution, and drive evaluation of A/B and multivariate testing to evaluate the impact of changes to the website, helping to optimize features, content, and user pathways for maximum conversion. You perform customer segmentation and cohort analysis to understand the behavior and preferences of different customer groups, including product performance and customer experience; implementing tagging and tracking solution to ensure accurate data collection and main data integrity across various digital platforms and channels. Expert user for SQL and data enablement platform, point of contact for the global teams and regional digital team during data transformation and leads upskilling of the regional digital team. Collaborate with customer activation and marketing team, ecommerce leads, and experience leads in tracking the effectiveness of online campaigns, ROAS, performance of products and categories and customer behavior, recommending executional adjustments to improve sales, inventory management, and develop best practices.

Qualifications

To be successful in the role as Web Analyst, we believe you have strong analytical and technical capabilities with a solid understanding of web analytics metrics and KPIs. You are skilled in data interpretation with an ability to translate complex data into actionable insights and recommendations. You are familiar with eComm best practices and principles, with an understanding of the total digital eco-system. In addition, you are a clear communicator and work collaboratively with a cross-functional team to implement data-informed strategies and tests.

What you need to succeed:

Proficiency in data analysis tools and platforms, including Google Analytics, Adobe Analytics, or similar analytics software as well as advanced Excel skills, Power BI, or similar for data manipulation and reporting.  Knowledge of A/B testing methodologies and experience in conducting experiments to optimize website elements. Expertise in SQL; experience working in cloud-based data platforms. Familiarity with web technologies and tracking implementations, including tagging, pixels, and cookies. Business acumen and a deep understanding of e-commerce trends, digital marketing strategies, and user experience principles. Adaptability to stay updated with evolving industry best practices and emerging analytics tools and techniques. Proactive, curious, and innovative approach to problem solving with a constant improvement mindset. Bachelor’s degree in related field such as Business, Marketing, Data Science, Statistics, Economics, or a relevant discipline. 2+ years’ experience in web analytics, preferably within eCommerce or fashion retail, demonstrating track record of value creating improvements and a proven history of using data-driven insights to inform decision-making and optimize online customer experiences.

Additional Information

This is a full-time role , reporting to the E-Commerce Commercial Manager. Due to data policies, we only accept applications through career page. Full working rights for Australia are required.

Benefits
We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

Inclusion & Diversity
H&Mis a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse, and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience, and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

Company Description
H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M . 

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