Brand Manager, ANZ

4 months ago

Sydney, Australia The LEGO Group Full time

Job Description

Are you ready for an exciting journey to bring the LEGO® brand, vision, and values to life in LEGO Australia and New Zealand

This is a 12-month contract role for parental leave. No relocation assistance is offered for this position.

Core Responsibilities

You will play a central role in the marketing team as product expert for the portfolio, and be accountable for driving performance aligned with key success metrics.


Brand Management (60%)

  • Be the product and audience expert for an assigned portfolio
  • Develop and implement innovative marketing plans, grounded in insights that drive brand equity and build active consumers
  • You will have a “one team” attitude; collaborating with a variety of functions across Marketing, Sales, Operations and Business Intelligence, to ensure alignment with audience strategies and achievement of objectives
  • Review competitors' activity and changing market needs in order to facilitate adjustments to audience strategies when needed
  • Feed into pricing and lead assortment for the portfolio
  • Be an active member of the APAC Brand Marketing Network for respective themes and audiences
  • Develop and implement media strategies (both traditional and digital), working closely with agency partners
  • Lead commercial partner relationships aligned with the portfolio and audience responsibilities of this role
  • Input into the BU strategy development, objective setting process and consumer communications planning
  • Prepare for and present theme assortment and supporting marketing activities at key selling-in and collaboration meetings throughout the year

Business Management (40%)

  • Lead consumer sales recommendations for the audience portfolio; which includes monthly forecasting and active participation in the S&OP planning process
  • Weekly analysis and evaluation of theme and product performance. Work collaboratively across all functions to identify and implement short term tactics to improve performance as required
  • Have a continual improvement mentality; achieved through commercial performance review and analysis, campaign after action reviews, global case studies and performance benchmarks
  • Plan and run budgets related to multiple brands and marketing campaigns
Play your part in our team succeeding

This role is part of the ANZ Marketing Organisation and reports into the Brand Director. Brand is a function of the overall marketing team, which includes Digital Marketing, Trade Marketing, Brand Relations and Marketing Planning; all reporting into the Senior Director, Head of Marketing.

Do you have what it takes?

  • In-depth consumer goods experience with a track record in brand or product management
  • High level of marketing understanding and commercial competence
  • Experience driving brand growth and health metrics
  • Excellent communication and presentation skills
  • Strong analytical skills with a proficiency in using data to drive business results
  • Positive and effective team-player, with experience working cross-functionally to bring plans to life
  • Time management skills with the ability to prioritise
  • Curious about learning, with a growth mentality
  • Passionate about the brand

#L1- BN1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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