Digital Marketing Specialist

4 months ago

Docklands, Australia Medibank Full time

**Will you actively create a healthier future for tomorrow?**

At Medibank and ahm we’re encouraged to think big. We have a clear purpose to impact better health outcomes for our customers, patients and our community.

We celebrate diversity of thought because we want to make better decisions for our customers. As we work towards our goal of better health for better lives, we value the knowledge and contribution of Aboriginal and Torres Strait Islanders. We are working hard to create an inclusive workplace and develop Indigenous careers.

**Enterprise Digital**

We are building an expert team to deliver best in class solutions for our customers. Our mission is to “_Create delightful experiences that help our customers achieve better health_”.

**The Opportunity**:
An exciting new opportunity has become available for an experienced Digital Marketing Specialist to join a collaborative and dynamic team. This is a 12-month opportunity where you will have the opportunity to add value to our Financial Products Portfolio (Travel, Pet, Life, Car and Home insurances) across ahm.

Reporting into the Marketing Manager - Financial Products, this role will be pivotal in helping to deliver and optimise ‘always on’ digital media acquisition campaigns.

You will work closely with a high performing team of marketing professionals, our digital agency, and other partners to help drive the delivery of key campaign roadmaps across all portfolios.

Your key responsibilities will include:

- Work closely with a high performing marketing team, and our digital agency partners, to assist in providing key digital media reporting, insights and competitive analysis and help develop new dual brand campaign strategies which meet our brand and sales objectives.
- Leverage a holistic view of media strategy (Paid, Owned & Earned), to assist with steering the digital acquisition campaigns for all Financial Product portfolios
- Contribute to the campaign briefing process to ensure consistency from media to online channel customer experience
- Assist in the development of broader marketing expertise through learning & development plan
- Responsible for assisting with campaign planning, implementation, optimisation and reporting, in collaboration with other ahm squads (Growth and Retention) team to ensure that paid and owned channels are fully integrated
- Help drive performance culture with agencies, partners and other squads to ensure benchmarks are set for all digital media activity
- Assist the Hub with digital media (i.e. agencies, reporting, insights, recommendations, planning, etc.)

**About you**:
To be successful as the Digital Marketing Specialist - Financial products, you will have at least 3 years’ experience in a similar role. You will have strong communication skills, have an eye for detail and build strong stakeholder relationships.

This role requires an individual who is proactive, not afraid to roll up their sleeves, be collaborative and enjoy working in a team environment.

**A career with us**

At Medibank, we believe work is something we do, not somewhere we go. Our modes of working - Collaboration, Connection and Concentration - help inform how your day is structured and where you choose to work will vary, depending on your role and requirements.

We offer a range of great benefits, rewards and discounts, and health and wellbeing initiatives. To find out more, click here.

**To start small and impact bigger.

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