Senior Marketing Manager

4 weeks ago

Sydney, Australia Sharp & Carter Full time
  • Fantastic Senior Marketing Manager Retention role | BIG B2C Services Brand
  • Re-create their entire retention strategy | Reduce Churn and improve loyalty
  • $180,000 base + super + bonus | Collaborative and fun team | CBD Location
  • Senior Leadership position | Mentor, coach and develop a team of 3 Marketing Managers

Role overview
My client, a leading B2C Services Brand is seeking an experienced Senior Marketing Manager to lead their retention efforts. The Senior Marketing Manager - Retention will be responsible for developing and executing strategies to retain our existing customers and increase customer loyalty. The ideal candidate will have a deep understanding of customer behavior, exceptional analytical skills, and a track record of delivering successful retention campaigns.

Responsibilities:

  • Develop and execute retention strategies to increase customer loyalty and reduce churn rate.
  • Analyze customer behavior data and identify trends to inform retention strategies.
  • Collaborate with cross-functional teams to execute campaigns across various channels, including email, push notifications, and social media.
  • Design and execute A/B tests to optimize campaign performance.
  • Monitor retention metrics and provide regular reporting to stakeholders.
  • Work closely with product and customer service teams to ensure a seamless customer experience.

Requirements:

  • Bachelor's degree in marketing, business, or a related field.
  • Experience from Big B2C Services like telco, online, retail, entertainment, airline, fintech and financial services would be ideal
  • 10 - 15 years of experience in marketing, with a focus on retention.
  • Strong analytical skills and experience using customer behavior data to inform marketing strategies.
  • Leadership experience - you are a proven leader. You know how to lead, motivate and get the best out of people and you love leading from the front
  • Experience developing and executing retention campaigns across various channels.
  • Strong project management skills and the ability to manage multiple campaigns simultaneously.
  • Excellent communication and collaboration skills.

Benefits:
We offer competitive salaries, health benefits, and opportunities for growth and development. Our company culture is focused on collaboration, innovation, and work-life balance. They have great WFH options - 2 days from the office and 3 days from home.

To Apply:
Please submit your resume through the link below. All applications are strictly confidential

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