Head of Integrated Marketing
4 weeks ago
About the role
The Head of Integrated Marketing is a key senior role in our Dulux marketing leadership team. The role sits within the Paints & Coatings division, representing a variety of household name brands.
You will develop strategies and coordinate teams to deliver campaigns across owned, earned and bought media while connecting to digital and physical channels for a full category experience. This is an exciting role with varied impacts across our B2C and B2B channels, engaging with multiple senior internal and external stakeholders. A key to your success will be the balance of strategic thinking, analytical capability, and the ability to deliver great outcomes.
DuluxGroup is proudly an equal opportunity employer. Talent is our only criteria. Let us know by emailing if you require any adjustments to the recruitment process so we can support you to present your best self.
Responsibilities
Campaign Planning : Develop integrated marketing plans aligned with business goals, outlining the campaign objectives, target audience, key messages, and channel strategies. Media Management : Work with external media agency to oversee and collaborate with them to ensure that media plans are executed effectively and within budget. Campaign Execution: Coordinate the implementation of marketing campaigns across diverse channels, ensuring timely and consistent delivery of content and materials. Budget Management : Monitor and manage budgets for marketing campaigns, optimizing spending for maximum impact and return on investment. Analytics and Reporting : Utilize analytics tools to track campaign performance, analyse data, and generate insightful reports for stakeholders, making data-driven decisions for optimization.Skills & Experience
Bachelor’s degree in marketing or related field. Demonstrated track record of leading successful global brand initiatives, including multiple brand portfolio management and guidelines development. Strong leadership with experience in leading complex cross-functional teams across diverse markets. Exceptional strategic thinking and analytical abilities. Familiarity with complex distribution channels and sophisticated retailers.Why DuluxGroup?
As a member of our team, you'll unleash your potential, grow, achieve and thrive with us.
We offer a fast-paced work environment that values collaboration, rewards high-performance, and inspires innovation.
But it's not just about the work - it's also about the people.
At DuluxGroup, we foster a culture of inclusion, diversity, and flexibility. We care about your wellbeing, and we prioritise your safety in everything we do. You'll work alongside people who value your unique perspectives and contributions.
If you're ready to join a compassionate and collaborative workplace, your opportunity starts here.
Benefits
Opportunities to work flexibly at all stages of your career Enjoy comprehensive, holistic health and well-being support, including our Wellbeing Hub and full EAP support Let us cover the gap for you, employees with private health insurance extras cover can claim up to $1000 out of pocket gap costs annually Give back to the communities in which we live and work, with our “Community Action Day” and other programs Market leading Learning and Development initiatives and genuine career pathways to accelerate your growth 20 weeks paid parental leave (primary carers) and 2 weeks paid partner leave available from the first day you start working with us. Feel truly valued through our employee recognition programs Enjoy generous discounts on DuluxGroup products and through our corporate partnershipsRealising your full potential starts here
At DuluxGroup, we believe in the power to 'Imagine a better place', and we want you to be a part of it
You'll work with iconic, trusted household brands with a 100+ year history, have the stability of working for a global company and your work will have a real impact. Join us and be part of our growth trajectory as we continue to expand our business globally and innovate in our industry.
DuluxGroup is made up of six main business areas comprising of 50 well recognised brands.
Published on 29 May 2024, 7:30 AM-
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