Digital Marketing Manager

4 weeks ago


Malaga, Australia Betts Group Pty Ltd Full time

We’re Looking For

A seasoned Digital Marketing Manager with a track record of managing teams and executing successful digital marketing campaigns. The ideal candidate will have a deep passion for fashion, a sharp eye for market trends, and extensive experience in crafting compelling digital narratives.

Key Responsibilities

Strategize, develop, and implement comprehensive digital marketing plans to enhance brand visibility and sales, both online and in-store.

Lead and mentor a team of marketing professionals, fostering a collaborative and productive work environment.

Manage and optimize our website on the Shopify platform, along with our social media channels, ensuring engaging, consistent, and brand-aligned messaging.

Create captivating content for various digital platforms, including blogs, social media, and email campaigns.

Analyse digital marketing campaign performance, leveraging data to inform decisions and strategies for improvement.

Collaborate across departments to create integrated marketing campaigns.

Keep on top of the latest digital marketing tools, trends, and best practices, applying this knowledge to our marketing initiatives.

Qualifications

Bachelor’s degree in Marketing, Communications, or a related field.

At least 5 years of experience in digital marketing, with a focus on team management and mentorship.

Proven track record in successfully managing digital marketing campaigns, preferably in the fashion or retail industry.

Expertise in utilizing the Shopify platform for e-commerce and marketing purposes.

Proficient in SEO, content marketing, email marketing, and social media strategies.

Strong analytical skills and experience with marketing analytics tools.

Exceptional communication and leadership abilities.

Capacity to thrive in a dynamic, fast-paced, and creative environment.

What We Offer

A collaborative, supportive, and dynamic team culture.

Significant opportunities for professional development.

Competitive compensation package.

Exclusive discounts on our latest footwear.

How to Apply

If you're ready to take the next stylish step in your career, we'd love to hear from you. Submit your resume and a cover letter outlining why you are the ideal candidate for this role to Please include examples of your skills and experience that you believe will set you apart from other candidates.



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