Marketing Specialist

2 weeks ago

Sydney, Australia Live Nation Australasia Pty Ltd Full time

Job Summary:

We encourage applications based in either our Melbourne or Sydney offices .

We also encourage applicants who can only work part-time (4 days per week) or have parental care duties to also apply.

Objective of the position:

Live Nation is the world’s largest producer of live entertainment, annually producing over 40,000 shows and 100+ festivals and selling 500 million tickets per year, made possible by our 44,000 employees worldwide. We are looking for a passionate and motivated Marketing Manager, an integral member of the Live Nation Marketing team based in Australia, in either our Sydney or Melbourne office. Reporting into the Tour Marketing Director, the Tour Marketing Manager will play an integral role within the Marketing team to drive awareness and ticket sales of our Australian and New Zealand touring business.

At Live Nation, the role of the marketing team is to be the fan experts, to focus on informing fans of our great live events with both global and local artists. Across everything we do we aim to engage fans in new and niche locations – and with a data led, creative approach. We live by the mantra: by fans for the fans – we’re all live entertainment lovers who strive to deliver the best for our clients, brand partners and for the fans. 

Working across all facets of marketing within the business, the will ultimately play a key role in developing integrated marketing campaigns, working with internal (promoters, touring and ticketing teams, digital team, partnerships team etc.) and external stakeholders (media agency, media outlets, industry, publicists, comedy festival representatives), with the overall aim of executing best in class marketing campaigns and fan experiences for Live Nation comedy tours, artists and brands to drive ticket sales for the business and brand awareness for Live Nation. In this particular role, you will work as part of the broader Live Nation Tour Marketing team to deliver campaigns to support Live Nation comedian’s stand-alone tours and comedy festival seasons across Australia and New Zealand.

You will be highly organised, a great relationship manager, a team player, adaptable, have a confident manner and work well under pressure. A strong understanding of the comedy entertainment genre as well as digital and content experience will help you to introduce new and innovative marketing methods to the team. You will have proven experience delivering results both within and outside of an organisation.

Behavioural Skills/Competencies:

Marketing Expert

We work in a dynamic environment with a high degree of ambiguity. A successful candidate must be able to quickly identify problems, develop meaningful solutions, and drive work forward with the support of other teams. You live and breathe marketing, always on top of new and exciting developments to drive our marketing to new heights.

Builder, not a Caretaker

We are creating new capabilities for Live Nation and may not have all of the systems, tools and people in place. Be comfortable with that level of ambiguity and thrive on the challenge of driving your marketing strategy forward while building underlying capabilities.

Creative Thinker

The role is not just about managing within predefined bounds; it’s also about thinking outside of the box and introducing novel solutions. We value innovation and want someone who is constantly thinking about “what’s next” and challenging the status quo.

Fan-Obsessed

Place the fan at the centre of our plans and programs, even though we have many constituents to serve. You will become one of several experts on the fan at Live Nation and understand the implications for creative, marketing, and other functions.

Sprinter and Marathon Runner

We are lean and move fast with a start-up mentality. However, we aim to build long-term, sustainable approaches to limit rework and obsolescence and to give our partners the confidence we can stick to long-terms strategies and roadmaps.

Cross-functional team player

We value transparency and helping one another. Communication and collaboration across the entire organisation and developing an engaged team will lead to greater individual success.

Key Responsibilities:

Campaign Support, Planning & Management for Comedy Genre Tours

Have a good-level understanding of the comedy genre and the comedy marketing landscape. Develop marketing campaigns, leveraging Live Nation’s network of marketing channels, local relationships, integrate sponsor/partnership opportunities, media partnerships and media buying agencies. Manage and support senior team members in the development of marketing creative including creating content with external designers and comedians for distribution across paid, Live Nation and comedian channels. Manage process of best-in-class marketing output for comedy tours including fan/artist insight presentations (with digital/data team), marketing strategy document and post campaign analysis documents. Manage external publicists contracted for comedy tours, or where required, handle all publicity tasks for tours to ensure varied and wide media coverage.

Media Planning

Have a thorough understanding of the Australian and New Zealand media landscape with the ability to develop relationships with all key media outlets. Brief our media and creative agencies to develop a robust media plan that delivers on our KPI’s and ticket sales for the tour, constantly optimising for best-in-class output and delivery. Integrate the paid media strategy with our owned and earned strategy for a fully integrated plan that gains maximum reach and engagement.

Social Media Management & Liaison

Monitor Live Nation comedian’s social channels to pull relevant content for use in ongoing marketing campaigns and across Live Nation owned channels. When required, liaise with Live Nation comedians directly as well as comedian management teams to create social schedules for their owned channels and deliver assets in relation to tours.

Marketing Performance & Insights

Monitor, analyse, evaluate, and report on campaign marketing performance, customer behaviour, market trends and competitor activity to identify market opportunities, generate creative ideas, and keep the business and our clients informed. Serve as a champion for the fan/consumer, working with our digital and data team to advocate for initiatives that grow our understanding of the fans and ensure fan insights are properly leveraged across marketing and other functions. Be the fan expert for each and every tour, ensuring full understanding of who the ticket buyer is and ensure each campaign delivers to that demographic. 

Stakeholder Management

Be the key day-to-day contact for Australia and New Zealand comedy festival marketing teams, managing distribution of assets, booking of comedy festival marketing inventory, invoicing and troubleshooting.

Budget Management

Manage small to medium marketing budgets across multiple events and suppliers. Optimise budgets as required for maximum marketing return. Develop strategic partners and leverage ticketing and venue agents to deliver marketing value in addition to marketing budget.

Campaign Support

When required, provide marketing campaign support to the broader Live Nation Tour Marketing team across non-comedy touring genres.

#LNAPAC #LI-KH3

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