Marketing Specialist

4 weeks ago

Sydney, Australia ING Bank (Australia) Limited Full time

Each day, millions of customers in over 40 countries use ING’s banking products and services. You’ll be contributing to their customer experience. You’ll be shaping the way they bank and empowering them to stay a step ahead in life and business. Are you ready to make a real impact on people’s lives?

ING Australia are on the search for a Marketing Specialist within our Daily Banking team This role is responsible for supporting the Daily Banking Marketing team in planning, implementation, management & optimisation of go to market communication campaigns, XBUY retention and engagement programs for our Daily Banking product portfolio. The remit goes across the full Daily Banking portfolio of transactions and savings products, supporting full funnel marketing campaign execution and comms management.

What You’ll Do

  • Support the delivery of trigger based marketing plans & campaigns for Daily Banking product portfolio e.g. propensity model, data-integration, sizing, segmentation selection, extraction and supply for marketing communication across customer journeys
  • Contribute to the planning of a yearly marketing calendar aligned with the product and business priorities
  • Build 1:1 customer communications for automated XBUY & future automated decisioning trigger library
  • Contribute to the product Customer Value Proposition, ensuring all product communications remain differentiated with the customer benefit/value at the core as well as compliant
  • Develop & execute integrated go-to-market product marketing campaigns from NTB through to customer engagement & retention
  • Represent the voice of the customer in product workstreams, ensuring all communications are on brand, differentiated and delivering on customer outcomes

What We’re Looking For

  • 2+ years experience in an Financial Services Marketing role, ideally focused on integrated Product Marketing within a marketing organisiation or Agency
  • Desire to learn about our business and customers – all roles provide opportunities to contribute and add value through collaboration and proactive relationship building
  • Proven experience in managing vendors and governance
  • Strong ability to ‘think like a customer’ and to simplify the experience
  • Exceptional verbal and written skills – high attention to detail and level of organisation

What’s in it for you?

  • Discounted ING Health Insurance
  • An additional Rest Day to support your well being
  • An IMPACT day to volunteer on approved sustainability activity to give back to our community

About Us

At ING, we want to make life simpler and more worthwhile – for everyone who banks with us, for the people who work with us, and the community at large, too.

When you come to work at ING, you’re joining a team where individuality isn’t just accepted, it’s encouraged. We’ve built a culture that’s fun, friendly and supportive – it’s the kind of place where you can be yourself and make the most of whatever you have to offer.

We give people the freedom to think differently, take ownership of their work, and make great things happen. We’re here to help you get ahead. And with our global network, there’s plenty of scope to take your career in new directions, perhaps even ones you’ve never considered.

We are all about celebrating success and as a result we are proud to be a WGEA Employer of Choice for Gender Equality and a certified Family Inclusive workplace.

Sound like the kind of place you’d feel at home? We’d love to hear from you.

(One last thing, ING operates a direct talent sourcing model. So no agency introductions, please.)

Need more?

Contact Jack Foulger at jack.foulger@ing.com. Applications close 30/4/24.

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