Brand Manager

3 weeks ago

Abbotsford, Australia GSK Full time

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Brand Manager - Specialty Care (Respiratory)

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  • Abbotsford, Australia
  • Marketing
  • 407010

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Job description

Site Name: Australia - Victoria - Abbotsford
Posted Date: Oct 24 2024

About GSK

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together.  Our success absolutely depends on our people. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

About the Role

We are expanding our Marketing team in the Specialty portfolio and seeking a talented Brand Manager (BM) to join us for an upcoming product launch. You will work closely with the Senior Brand Manager to market GSK's specialty medicine, driving long-term growth. You will develop and implement an innovative multichannel marketing plan to differentiate the brand and engage customers and stakeholders. Additionally, you will lead aspects of a cross-functional team to execute the business plan with excellence.

Your role will be varied and will include:

  • Supporting budgeted sales and managing A&P spend within budget.
  • Developing and implementing an innovative marketing plan aligned with brand strategy.
  • Creating valuable digital content for Healthcare Professionals (HCPs) using multiple insights.
  • Effectively communicating marketing programs to key stakeholders.
  • Collaborating with the Medical team on Key Opinion Leader (KOL) engagement and educational initiatives.

About you?

To be successful in the role, you will need a strong background in omni-channel marketing and digital campaigns, combined with pharmaceutical industry knowledge and a customer-focused approach. You will be adept at achieving targets, building relationships, and executing strategies to perfection. Ideally you will have experience within Specialty/Respiratory.

You'll also:

  • Hold a tertiary qualification in Business or Science (preferred).
  • Have a minimum of 3 years of experience in the pharmaceutical industry.
  • Demonstrate expertise in omni-channel and digital marketing.
  • Possess strong business acumen and analytical skills.
  • Be knowledgeable about the pharmaceutical industry, including competitors and market trends.

Why join us?

At GSK, we challenge ourselves to get Ahead Together – to make a positive impact on global health; for growth; in an environment where people can thrive. Our culture inspires our performance.

By joining GSK, you’ll enjoy:

  • A flexible and life-friendly working approach, allowing you to do your best work
  • Being in a diverse organisation that reflects the communities that we work within
  • Development and progression at a global scale, with international opportunities
  • 5 Feel Good Days and 1 volunteer day (on top of your annual leave)
  • Option to purchase up to 4 weeks’ additional leave per year
  • Access to discounted health insurance

*LI-GSK

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

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