Performance Marketing Manager

3 weeks ago

Abbotsford, Australia Munro Footwear Group Full time

Manage the Performance of our Digital Marketing across MFG Brands
- Dream greenfield Job for an Experienced Performance Marketing Manager
- Enjoy flexible working and say YES to more of life's BIG, little moments.

Munro Footwear Group is home to Australia's most iconic footwear brands and largest online footwear site Styletread. Over the years, our Marketing team has created the identities of brands synonymous with quality, style, trust, and comfort across Australia. We have some BIG plans for our digital marketing, and are looking for an experienced Performance Marketing Manager to manage the end-to-end digital activity and performance across all MFG brands.

**More about the Role**:
The Performance Marketing Manager is responsible for the for delivering the Performance Marketing strategy across all brands strategy, goal setting, planning, execution, and measurement in line with overarching business goals and objectives.
More About You
We are seeking an energetic and experienced Performance Marketing Manager who has worked in the Retail and/or FMCG sector. In an industry where we are moving at a fast pace with production, technology and fashion, we are looking for an innovative digital expert who can drive our e-commerce marketing and be ahead of the trends. You will be a relationship driven, results orientated Manager who thrives on collaborative success.
- Sound experience in Performance paid digital media channels (SEM, Display, Social, Affiliate, Programmatic)
- SEO & CRM integration and demonstrable experience to test & learn (creative, channels, partners, funnels).
- Agency or multi-brand retail client-side experience - will be working across all brands
- End to end campaign management across all brands and channels including optimisation of existing channel performance, implementation of new channels and regular reporting/post campaign analysis.
- 6+ years' experience performance marketing experience in retail, media agency and/or pure play DTC environments, managing multi-channel digital marketing and programmatic advertising.
- Experience in leading the implementation of successful integrated Performance Marketing campaigns.
- Proficient in all Performance marketing technologies.
- Bachelor's degree in Business, Communication, Marketing, Media, Technology or similar
- Pureplay or online marketplace experience.
- Demonstrable Performance, Programmatic and Paid Social campaign management.
- Excellent technical knowledge of digital technologies and reporting platforms
- Deep understanding of channel efficacy
- A track record of achieving commercial targets
- including post-campaign analysis and reporting.
- Growth mindset to support new thinking and opportunity generation.
- Ability to manage budgets for digital marketing initiatives.
- Proven stakeholder and influencing skills.

More about Us
With more than 290+ stores and 2500+ employees nationally and a buzzing distribution centre, we are Australia's leading retailer and wholesaler of fashion and comfort footwear, owning and operating some of Australia's most iconic brands including Midas, Mollini, Cinori, Mathers, Williams, Diana Ferrari, and Australia's largest online footwear retailer, Styletread
As a family-owned company, at Munro Footwear Group (MFG) we value our team, our loyal customers, and our dedicated suppliers. We work hard to play hard, we celebrate each other, and we believe every Team Member is an essential part of our ongoing success.
Why You Are Going to Love Working At Munro;
There has never been a more exciting time to join Munro Footwear Group as we continue to grow We offer a flexible, friendly, welcoming team environment where continued support, training and generous Team Member benefits are provided, including discounts across all our Brands.
- Generous employee discount for you and your immediate family
- An extra 4 days a year of ‘Life Leave' & Summer Fridays
- Flexible Paid Parental Leave
- A competitive Salary Package
- Career Growth and development opportunities with a fun & friendly team
- Through our Employee Assistance Program (EAP) you'll have access to professional and confidential counselling and support services

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