Brand Manager

3 weeks ago


Abbotsford, Victoria, Australia GSK Full time

About the Role

We are seeking a talented Brand Manager to join our Marketing team in the Specialty portfolio. As a key member of our team, you will work closely with the Senior Brand Manager to market GSK's specialty medicine, driving long-term growth. Your primary responsibility will be to develop and implement an innovative multichannel marketing plan to differentiate the brand and engage customers and stakeholders.

Your Key Responsibilities

  • Supporting budgeted sales and managing A&P spend within budget.
  • Developing and implementing an innovative marketing plan aligned with brand strategy.
  • Creating valuable digital content for Healthcare Professionals (HCPs) using multiple insights.
  • Effectively communicating marketing programs to key stakeholders.
  • Collaborating with the Medical team on Key Opinion Leader (KOL) engagement and educational initiatives.

About You

To be successful in this role, you will need a strong background in omni-channel marketing and digital campaigns, combined with pharmaceutical industry knowledge and a customer-focused approach. You will be adept at achieving targets, building relationships, and executing strategies to perfection. Ideally, you will have experience within Specialty/Respiratory.

What We Offer

  • A flexible and life-friendly working approach, allowing you to do your best work
  • Being in a diverse organisation that reflects the communities that we work within
  • Development and progression at a global scale, with international opportunities
  • 5 Feel Good Days and 1 volunteer day (on top of your annual leave)
  • Option to purchase up to 4 weeks' additional leave per year
  • Access to discounted health insurance


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