Digital Fundraising Executive

Are you looking for an exciting and reward role?
- Join an organisation that was awarded Best Place to Work
- Enjoy our incredible Employee Benefits

**About Us**

At Starlight, we know that sick kids are still kids. So our mission is to brighten the lives of seriously ill children, and their families, by replacing the pain, fear and stress experienced through hospitalisation and treatment with programs that deliver fun, joy, and laughter.

**About the Role**

This is an exciting opportunity for an experienced Digital Marketer to join our Community Fundraising team.

The Digital Fundraising Executive plays a key role in developing and implementing acquisition strategies for Starlight's Community fundraising campaigns like Super Swim, Tour de Kids & Go Big Challenge, Stream Raiser and Game Changers across various channels with a strong focus on paid social.

The role is also responsible for tracking and evaluation campaign performance to empower Starlight to make impactful data-driven decisions.

Want a sneak peek into life as a Digital Fundraising Executive:

- You'll support development of multi-channel acquisition strategies and implement and optimise paid and organic acquisition campaigns across multiple channels, including paid social, search and display
- Support the creation of acquisition landing pages in line with SEO best practices, and execution of A/B tests to improve conversion rates
- You'll create and evolve reporting dashboards, working closely collaboratively with Communtiy Campaigns Manger and Digital Campaigns & Experience Manager and project teams to define KPIs to be tracked
- Perform quantitative analysis and customer insights analytics to inform targeting and spending
- You'll also be part of the team to build and maintain long term relationships with key Starlight content creators and streamers with a strong focus on Starlight's GameChangers and Stream Raiser initiatives
- Pro-actively support content creator and streamer activations online and on the ground at events

**About You**

You have a positive mindset, passionate about generating new ideas, and a willingness to grow You'll have experience in managing acquisition campaigns, analysing data and insights and, be an excellent communicator:

- Ability to work independently and as part of a team, in a consultative and inclusive manner
- Ability to scope and prioritize tasks using agile methodologies
- Self-reliant, results-driven and outcomes oriented
- High level of influencing skills and ability to negotiate
- Creativity and passion for generating new ideas
- Humility, empathy and willingness to continually learn and grow
- Positive mindset and ability to see setbacks and feedback as opportunities for growth & development
- Excellent problem-solving skills and resourceful
- Excellent communication skills - written, verbal and in-person
- Ability to analyse and visualise data and story-tell to a wider audience
- Understanding of customer journeys & mapping from a marketing and customer perspective
- Understanding of business and web metrics, SEO and user experience design principles
- Experience with Google Analytics and data visualisation tools such as Google Data (Looker) Studio are highly desirable

**What Starlight can offer you**:
Our vibrant, positive and flexible culture is truly unique, and we're not the only ones who say it Starlight is the only charity to be among 2020's 50 Best Places to Work in Australia. We were selected as an Employer of Choice in The Australian Business Awards in 2018, and ranked in the Best Places to Work study in 2017 and 2014. We were also the only charity accredited as an Aon Hewitt Best Employer for 2014 and 2012.

We offer:

- Access to career growth opportunities and external corporate events, conferences and training
- Access to our Employee Assistance Program for general wellbeing check-ins, assistance with career planning, or working through difficult or challenging circumstances
- Access to our quarterly "Get Connected" program to experience the impact of our Starlight Express Rooms, Livewire or Wishgranting programs first-hand

**What's Next?**

We are committed to providing positive experiences in an environment that's caring, nurturing and safe. Successful applicants will therefore undertake a Working With Children Check and a National Police Check.